Manager

4 - 6 Years

Job Title: Growth Marketing Manager
Experience: 4–6 Years
Location: Bengaluru, India

Role Type: Full-time

About Setu

Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

Role Summary

We are seeking an experienced Growth Marketing Manager to drive lead generation, funnel conversion, and digital marketing campaigns for Setu. You will own performance marketing, SEO, paid campaigns, and collaborate with agencies, PMM, brand, and business growth teams to deliver measurable results. You will also leverage AI-first tools for campaign planning, optimization, and analytics.

Key Responsibilities

• Digital Marketing Leadership: Plan and execute campaigns across SEO, paid search, paid social, display, and retargeting.
• Lead Generation & Funnel Conversion: Orchestrate strategies to move prospects through the funnel from awareness to conversion, working closely with business growth teams.
• Agency & Freelancer Management: Manage external partners to ensure timely and effective campaign execution.
• Policy & Best Practices: Stay updated on paid media policies, ad platform updates, and performance best practices.
• AI-first Execution: Use AI tools for campaign ideation, optimization, and reporting.
• Collaboration: Work closely with PMM, Brand, Product, and Growth teams to align campaigns with product launches, brand messaging, and events.

• Event Marketing: Plan and execute offline and online events to support lead generation and product awareness.
  Analytics & Reporting: Monitor KPIs, analyze data, and optimize campaigns for ROI and funnel impact.
  
  

Required Skills & Experience

• 4–6 years in digital/growth marketing, preferably in fintech, B2B SaaS, or high-growth startups.
• Strong expertise in SEO, performance marketing, paid campaigns, and analytics.
• Proven ability to drive funnel movement, lead generation, and conversion.
• Experience working with agencies and cross-functional teams.
• Data-driven mindset with strong analytical and optimization skills.
• Comfortable leveraging AI tools for marketing workflows.
Event marketing experience is a plus.

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What You’ll Gain

• Ownership of high-impact growth initiatives for cutting-edge fintech products.
• Work with AI-powered marketing workflows to maximize performance and scale.
• Collaborate across product, PMM, brand, and business growth teams to shape Setu’s growth journey.
• Lead measurable campaigns that directly impact revenue and customer acquisition.