Manager, Digital Communications , Zayed Sustainability Prize

Overview

Masdar is the UAE's clean energy champion and one of the largest companies of its kind in the world, advancing renewable energy and green hydrogen technologies to address global sustainability challenges. Masdar is active in over 40 countries and aims to achieve a renewable energy portfolio capacity of at least 100 GW by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.

Job Title: Manager, Digital Communications, Zayed Sustainability Prize

Responsibilities

• Digital Communications Strategy: Develop and implement the Prize's annual digital communications strategy and implementation plan; work with the Communications and Marketing department to develop, maintain, and implement a digital content strategy in support of key initiatives and activities; lead and develop strategic digital applications and activations; stay abreast of emerging trends and technologies and coordinate with IT and other stakeholders to ensure smooth implementations.
• Digital Communications Management: Manage, maintain, expand, and coordinate the Prize's global presence on social media and websites; research and analyze digital trends and channels; lead the design of insight-driven digital strategies from opportunity identification through to experience definition.
• Digital Campaign Management: Plan and execute web, SEO, marketing database, email, and display campaigns; collaborate with the marketing team on paid social campaigns; plan social media campaigns and collaborate with the social media agency to improve the Prize's presence; measure and report performance against goals.
• Digital Platforms Enhancements: Manage relationships with digital vendors for website management; identify trends and insights to optimize spend and performance; champion projects to relaunch or enhance the Prize's digital platforms.
• Digital Media Analysis: Conduct regular analysis using web analytics tools and implement changes to maximize impact and reach; evaluate emerging technologies and provide leadership on adoption where appropriate.
• Stakeholder Relations: Build and maintain a network of contacts to support daily activities and long-term objectives; engage with internal and external stakeholders to ensure knowledge transfer and delivery per agreed parameters.
• Updates and Reporting: Prepare relevant reports and updates to required standards; provide management information as needed, including timely, accurate reporting per schedules.

Qualifications Preferred Qualifications

• Bachelor's Degree in IT, computer science, marketing or related field

Preferred Experience

• At least 6-8 years in digital marketing or related field with exposure to web management, design and development, content management, SEO & SEM, and social media management

Job-Specific Skills

• Exceptional communication and interpersonal skills with a consultative approach
• Experience in a corporate or multifunctional environment
• Strong project management skills and ability to drive delivery culture
• Knowledge of sustainability trends and budget management
• Strong problem solving and decision-making skills
• Excellent computer literacy with Word, Excel, PowerPoint and Outlook
• Strong planning, organization, and time management skills
• Attention to detail

Additional Information

As part of the application process, Masdar collects and processes personal information in accordance with the Candidate Privacy Notice.