About the Role

Core Responsibilities

1. Pedagogical Vision & Creative Direction

• Define instructional strategy and pedagogical principles for all English learning formats.
• Lead creative ideation for story-driven, interactive, and AI-enabled English learning experiences.
• Design age-appropriate, culturally relevant literacy experiences aligned with language development progressions.
• Mentor English LXDs on writing quality, storytelling, scaffolding, clarity, and child-centric design.
• Set the tone, visual direction, and instructional style for English content across formats.

2. Design English Learning Experiences (

• Turn English concepts (reading, vocabulary, phonics, grammar, speaking, listening) into engaging stories, games, and activities.
• Develop storyboards and end-to-end learning flows blending pedagogy with creative storytelling.
• Use instructional design principles to create clear, scaffolded, age-appropriate learning experiences.
• Work with design, audio, and tech teams to translate concepts into high-quality interactive content.
• Ensure content aligns with curriculum goals, supports multi-level learners, and reflects how children actually learn language.

3. Quality Assurance & Instructional Rigour

• Own the final review and sign-off for all English learning content.
• Ensure linguistic accuracy, age-appropriate readability, conceptual depth, and engaging flow.
• Maintain quality benchmarks across storybooks, games, interactives, and assessments.
• Provide clear, structured, actionable feedback to writers, illustrators, animators, voice artists, and developers.
• Build review systems to ensure consistency across multiple LXDs and projects.

4. Collaborate to Build Learning Experiences

• Work closely with illustrators, animators, voice artists, and developers to bring storyboards to life.
• Translate scripts and learning goals into clear creative briefs and interaction flows.
• Align visuals, audio, and interactivity with English learning objectives and real classroom contexts.
• Coordinate cross-team workflows to ensure smooth production and delivery.

5. Pipeline Ownership & Cross-Functional Leadership

• Manage the entire English content pipeline across storybooks, interactives, games, and assessments.
• Collaborate with Product, Design, Unity, QA, Marketing, and Voiceover teams for seamless execution.
• Plan and forecast timelines, dependencies, and workloads across multiple parallel projects.
• Ensure timely delivery without compromising pedagogical or creative quality.

6. Learn From Learners

• Lead or support user/classroom research with children, teachers, and facilitators.
• Use insights from reading behaviour, comprehension challenges, speaking/listening difficulties to refine designs.
• Incorporate feedback loops to improve content pacing, clarity, scaffolding, and engagement.

7. Innovation & Experimentation

• Stay updated with global trends in English pedagogy, literacy science, and digital learning.
• Bring fresh, creative concepts, formats, and prototypes to English learning design.
• Experiment with new storytelling formats, interaction patterns, and behaviour-based learning models.
• Evaluate and integrate emerging tools, including AI-assisted content creation.

Who We’re Looking For

Must-Haves

• 5+ years of experience in English learning design, literacy development, curriculum design, instructional design, or educational media.
• Strong pedagogical grounding in K–12 English (phonics, reading fluency, grammar, vocabulary, comprehension, listening & speaking).
• Experience mentoring or leading learning designers or writing teams.
• Ability to manage content pipelines, review cycles, and cross-functional coordination.
• Strong command of English writing, simplification, and age-appropriate storytelling.

Good to Have

• Experience in EdTech or large-scale English curriculum programs.
• Familiarity with instructional design, cognitive science, and user research methodologies.
• Classroom or field experience with English learners from diverse backgrounds.
• Experience with AI-assisted content creation (bonus).

• Experience working with a diverse team of professionals located throughout India.
• Be part of an organization that operates in over two-thirds of India's states.
• Play a crucial role in transforming the education sector in India.
• Enjoy the security and peace of mind that comes with health insurance coverage.
• Benefit from a flexible leave policy, including special provisions for period leaves.