Manager - Media

Company description

Digitas is the region's first true Marketing Transformation agency, driven by the belief that "Your brand is the experience, and the experience is your brand."

We use the power of customer data to guide decisions across media, communications, martech, and experience. Our integrated services cover everything from performance marketing and SEO to media ops and market research.

If you're passionate about reshaping how brands connect, Digitas is where you belong.

Overview

Lead the development and execution of media plans for clients across a variety of industries.

Work along with reporting manager taking into account both the client's and the agency's key performance indicators.

Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.

Collaborating with cross-functional teams to develop and execute effective media strategies.

Manage day-to-day client relationships and communications.

Build a strong rapport with clients and business partners.

Mentor and guide junior planning team members.

Quality control for all media planning.

Overseeing team on day-to-day projects.

Responsibilities

Technical & Product

"Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.

Strong analytical skills and ability to interpret data and market research

Strong grasp of industry trends and best practices

Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc )

In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc

In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager

Familiar with and able to describe the characteristics and advantages of the Group's various products and services.

Knowledge of digital media and emerging technologies

Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective

Development of sound channel strategy and activation in line with the communication plan

Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.

Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally

Responsible for efficient/accurate admin for the group."

Business Acumen & Operational Efficiency

Deep understanding of the advertising and media industry and the role of media planning within it

Proven ability to manage multiple projects, clients, and stakeholders

Strong project management skills, ability to prioritize, meet deadlines, and work under pressure

Knowledge of how to measure ROI from media plan

Ability to manage internal teams and external vendors and agencies

Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners

Conduct regular presentations to clients keeping them informed of all relevant media trends and development

Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels

Strong media knowledge of the market, consumer, and media research available

A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.

Innovative & Analytical Mindset

Ability to think strategically, creatively, and analytically.

Proven ability to identify new opportunities and develop effective solutions.

Strong communication and negotiation skills.

Ability to innovate and improve current processes.

Qualifications

Bachelor's degree in marketing, advertising, or a related field.

5-7 years of experience in media planning or related role.

Proven ability to mentor and lead a team of planning executives.

Strong organizational skills, team player, ability to multitask, and work under pressure.

Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Additional information

R-2946 P-3333