The Product Analyst – Checkout will identify root causes for drop-offs, analyze transaction data, and test hypotheses for improving conversion. You will measure the impact of UX enhancements, payment methods, and trust signals on funnel completion.
Key Responsibilities-
Track key funnel metrics (cart-to-checkout, checkout-to-payment, success rate).
-
Identify and quantify causes of drop-offs across devices, platforms, and geographies.
-
Collaborate with product and tech to optimize checkout speed and flow.
-
Evaluate payment gateway performance and error rates.
-
Run A/B tests for UX and payment method changes.
-
Partner with CX and Operations to analyze refund and failure reasons.
-
Create dashboards for live monitoring of conversion and payment success.
-
Knowledge, Skills & Experience
-
Deep understanding of ecommerce transaction funnels.
-
Familiarity with payment gateways and success/error metrics.
-
Experience working closely with UX and engineering teams on optimization projects.
-
Strong command of funnel analytics, cohort tracking, and user journey mapping.