Marketing and Social Media Marketing Executive

Job Title: Social Media Executive

Experience: 1–2 Years (Only in IT Service-Based Industry – International Market)

Location: Indore (WFO)

Company: IBR Infotech LLP

About the Role

We are seeking a creative and data-driven Social Media Executive with hands-on experience in managing and growing IT service-based social media channels for international audiences. The ideal candidate must know how to attract global prospects, improve organic reach, and generate inbound leads without paid campaigns.

Key Responsibilities:

1. Social Media Growth (International Market)

• Manage and grow channels: LinkedIn, Instagram, Facebook, YouTube, and others.
• Increase followers specifically from international markets (USA, UK, Canada, Europe, UAE, Australia, etc.) relevant to IT services.
• Develop platform-specific growth strategies targeting global tech audiences.

2. Organic Reach & Engagement

• Boost organic reach, impressions, and engagement across all platforms.
• Build an active community among international IT buyers, founders, and decision-makers.
• Stay updated with global social media trends and algorithms.

3. Organic Lead Generation (IT Services)

• Implement strategies to generate organic inbound leads for IT services from international markets.
• Engage with global prospects through strategic content, commenting, and community participation.

4. Research, Content Planning & Content Writing

• Create monthly content calendars aligned with IT service offerings and international trends.
• Research global market topics, pain points, and competitors.
• Write high-quality, tech-focused content optimized for global audiences.
• Collaborate with design and video teams for creatives, reels, carousels, infographics, and short videos.

5. Analytics, Insights & Reporting

• Track KPIs: global reach, follower growth, engagement rate, impressions, profile visits, and inbound leads.
• Use tools such as LinkedIn Insights, Meta Business Suite, Instagram Analytics, and YouTube Studio.
• Prepare weekly & monthly reports with actionable insights tailored for international audiences.

Required Skills & Expertise:

• 1–2 years mandatory experience in an IT service-based company targeting international clients.
• Proven record of organic channel & follower growth across multiple platforms.
• Strong understanding of IT services (web/app development, AI, SaaS, custom software, etc.).
• Strong content writing and research abilities (tech + international market-focused).
• Knowledge of organic LinkedIn strategies for international lead generation.
• Understanding of analytics, reporting, and data-driven optimization.
• Hands-on experience with tools like Canva, Meta Suite, Buffer/Hootsuite (optional).

Good to Have

• Experience supporting Business Development in international lead nurturing.
• Ability to produce short-form videos & reels (optional but preferred).
• Knowledge of international competitor analysis.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Education:

• Bachelor's (Preferred)

Location:

• Indore, Madhya Pradesh (Required)

Work Location: In person