Marketing and Social Media Specialist

At Key Autism Services (KAS), we offer a collaborative and supportive environment where you can thrive professionally while supporting a team delivering the highest-quality ABA services to children and families. We focus on clinical excellence, manageable caseloads, flexibility and maintaining a healthy work-life balance.

Join a mission-driven organization that values evidence-based practices, compassionate care, and innovation in the ABA field. If you're ready to elevate your career while making a lasting impact on children and their families, apply today!

Position Summary

The Marketing & Social Media Specialist is responsible for developing, managing, and executing content strategies that strengthen the KAS brand, support organizational growth, and communicate the value of high-quality ABA services. This role ensures all internal and external content is accurate, engaging, ethically aligned with clinical standards, and consistent with the company’s voice and mission. The Marketing & Social Media Specialist collaborates closely with clinical, HR, and operations teams to share stories that highlight our impact on clients, families, and communities.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and maintain a cohesive marketing & content strategy aligned with the company’s mission, values, and long-term brand goals.

• Establish and protect the brand’s tone, voice, and visual guidelines across all platforms.

• Plan and manage the editorial calendar for blogs, newsletters, email campaigns, website updates, video content, and social media outlets (LinkedIn, Instagram, Facebook, TikTok, etc.)

Content Creation & Management

• Write, edit, and produce compelling content that educates, informs, and engages caregivers, referral sources, clinical staff, and community partners.

• Create high-quality, compliant content that accurately represents ABA principles and services without making unsubstantiated claims.

• Oversee multimedia content production (graphics, short videos, brochures, social posts, etc.) to meet overall and state-specific business needs

• Ensure all content is accessible, professional, and culturally sensitive.

Collaboration & Cross-Functional Support

• Work directly with clinical leadership to ensure accuracy and ethical alignment with ABA best practices and industry guidelines.

• Partner with Talent Acquisition and HR to support employer-brand content (career pages, staff spotlights, recruitment campaigns).

• Collaborate with operations to develop content that supports admissions, community partnerships, and family engagement.

Digital Marketing & Analytics

• Manage website content updates and collaborate on SEO strategy to improve visibility and search rankings.

• Oversee social media accounts, maintaining a consistent posting schedule and monitoring engagement trends.

• Track performance metrics across platforms, analyze content effectiveness, and adjust strategies based on data.

• Ensure all digital communications meet privacy and compliance standards (e.g., HIPAA).

Brand Integrity & Compliance

• Ensure all content follows regulatory and ethical guidelines related to healthcare, ABA services, and client privacy.

• Review and approve content for accuracy, clarity, and consistency before publication.

• Maintain brand cohesion across departments and locations.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, Journalism, or related field preferred.

• 2-4 years of experience in content creation, marketing, or brand management.

• Exceptional writing, editing, and storytelling skills.

• Experience managing content across multiple platforms, including social media, websites, and email.

• Strong understanding of brand strategy and digital marketing best practices.

• Ability to translate complex clinical concepts into clear, engaging content.

• Knowledge of SEO, analytics tools, and basic design principles.

• Experience using CMS platforms (e.g., WordPress), marketing automation tools (e.g., HubSpot), and design software (e.g., Canva, Adobe Creative Suite).

Preferred

• Experience in healthcare, behavioral health, ABA, education, or related fields.

• Understanding of ABA terminology and industry standards.

Key Competencies

• Brand Stewardship: Ensures content consistently reflects the company’s identity and values.

• Strategic Thinking: Plans content that supports organizational goals and outreach strategies.

• Collaboration: Works well with clinical and non-clinical staff to gather insights and create accurate content.

• Creativity: Generates fresh, engaging storytelling and campaign ideas.

• Attention to Detail: Maintains high editorial standards and compliance accuracy.

• Project Management: Prioritizes multiple projects and deadlines in a fast-paced environment.

Work Environment

• Must be comfortable in a fully remote environment and operate successfully with a high level of independence.

• May involve attending occasional events, clinics, or community engagements for content gathering.

• Must adhere to privacy and confidentiality standards for all client-related information.