Marketing Assistant

Job Summary
We are seeking a proactive and detail-oriented Marketing Assistant to support our marketing team in executing various campaigns and initiatives. This role offers an excellent opportunity to gain hands-on experience in digital marketing, content creation, and multichannel strategies. The ideal candidate will have a strong interest in marketing trends, excellent research skills, and familiarity with key digital tools and platforms. The position is paid and suitable for individuals eager to develop their marketing expertise in a dynamic environment.

This is an in-person position working in our Fairfax, VA office.

Duties

• Assist in developing and implementing SEO strategies to improve website visibility and ranking.
• Manage and create engaging content for social media platforms, including Facebook Advertising and other channels.
• Support multichannel marketing campaigns across digital platforms such as email marketing, Google AdWords, and Google Analytics.
• Contribute to content marketing initiatives, including blog posts, product descriptions, and promotional materials using copywriting best practices.
• Help coordinate advertising sales efforts and track campaign performance using analytics tools.
• Maintain and update the company website using WordPress, HTML, and other content management systems.
• Support product management activities by conducting research on market trends, competitors, and customer preferences.
• Assist with marketing automation tasks to streamline campaign workflows.
• Contribute to print advertising projects when necessary, ensuring brand consistency across all channels.
• Collaborate with the team on budgeting for marketing campaigns and tracking ROI metrics.

Skills

• Strong knowledge of SEO, social media marketing, and multichannel marketing strategies.
• Experience with Adobe Creative Suite for content creation and design purposes.
• Familiarity with digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Basic understanding of WordPress, HTML, and website management.
• Ability to conduct thorough research to support marketing initiatives.
• Excellent copywriting skills for creating compelling content across various formats.
• Knowledge of B2B marketing principles and performance marketing techniques.
• Experience with marketing automation tools to optimize campaign efficiency.
• Strong analytical skills to interpret data from analytics platforms for continuous improvement.
• Effective communication skills for collaborating within a team environment and supporting sales efforts when needed. This role provides an exciting platform for aspiring marketers to develop their skills while contributing to impactful campaigns across multiple channels in a fast-paced setting.

Pay: $23.74 - $28.59 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person