Marketing Assistant

Job Overview
We are seeking a dynamic and proactive Marketing Assistant to join our vibrant marketing team! In this role, you will be instrumental in supporting the development and execution of innovative marketing campaigns across multiple channels. Your enthusiasm and creativity will help elevate our brand presence, engage target audiences, and drive measurable results. This paid position offers an exciting opportunity to gain hands-on experience in digital marketing, content creation, and strategic planning within a fast-paced environment. If you are passionate about marketing, eager to learn, and ready to make an impact, we want to hear from you!

Duties

• Assist in developing and implementing multichannel marketing strategies that include social media marketing, email campaigns, print advertising, and digital advertising efforts such as Google AdWords and Facebook Advertising.
• Support content marketing initiatives by creating compelling copy for websites, blogs, newsletters, and promotional materials using strong copywriting skills.
• Conduct research on industry trends, competitors, and target audiences to inform campaign planning and optimization.
• Manage social media platforms by scheduling posts, engaging with followers, and analyzing performance metrics to enhance reach and engagement.
• Collaborate with the product management team to align marketing efforts with product launches and updates.
• Utilize marketing automation tools to streamline campaigns, track leads, and nurture customer relationships effectively.
• Monitor website analytics through Google Analytics and other tools to evaluate campaign performance and identify opportunities for improvement.
• Assist in managing budgets for advertising campaigns while ensuring optimal allocation of resources for maximum ROI.
• Support e-commerce initiatives by updating content on WordPress websites, optimizing SEO strategies, and implementing HTML adjustments when necessary.
• Coordinate with print vendors and digital platforms to ensure consistent branding across all marketing materials.

Requirements

• A strong understanding of digital marketing concepts including SEO (Search Engine Optimization), performance marketing, and B2B (business-to-business) marketing strategies.
• Experience with social media platforms such as Facebook, LinkedIn, Instagram, and Twitter for business purposes.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for basic content creation tasks.
• Familiarity with marketing automation platforms and analytics tools like Google Analytics to measure campaign success.
• Knowledge of WordPress CMS (Content Management System) along with basic HTML skills for website updates.
• Ability to conduct thorough research and synthesize findings into actionable insights.
• Excellent copywriting skills with an eye for detail to craft engaging messaging tailored to target audiences.
• Experience in advertising sales or sales support is a plus but not mandatory.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• A proactive attitude with a desire to learn about emerging trends in digital marketing such as E-commerce strategies and performance-based advertising. Join us as a Marketing Assistant where your energy fuels innovative campaigns! Bring your creativity, analytical mindset, and enthusiasm for all things marketing — together we’ll craft compelling stories that resonate globally!

Job Types: Full-time, Part-time, Contract

Pay: $12.00 - $18.00 per hour

Expected hours: 30 per week

Work Location: In person