Marketing Assistant

Job Overview
We are seeking a dynamic and proactive Marketing Assistant to join our vibrant marketing team. This paid position offers an exciting opportunity to contribute to innovative marketing campaigns, enhance brand visibility, and support the overall marketing strategy. As a key team member, you will play an integral role in executing multichannel marketing initiatives, leveraging digital platforms, and driving engagement across diverse audiences. Your enthusiasm and creativity will help propel our brand forward while gaining invaluable experience in the fast-paced world of marketing.

Responsibilities

• Assist in developing and executing comprehensive marketing campaigns across digital and print channels, including social media, email marketing, and advertising sales efforts.
• Manage and optimize content for various platforms using tools like WordPress, HTML, and Adobe Creative Suite to ensure compelling visual and written communication.
• Conduct research on market trends, competitor activities, and target audiences to inform strategic decision-making.
• Support SEO strategies by optimizing website content, keywords, and metadata to improve search engine rankings.
• Monitor and analyze campaign performance using Google Analytics, marketing automation tools, and other analytics platforms; prepare reports to measure success and identify opportunities for improvement.
• Coordinate social media marketing efforts on platforms such as Facebook Advertising, ensuring consistent messaging and brand voice across channels.
• Assist with budgeting processes for marketing projects and track expenses to ensure efficient use of resources.
• Contribute to content marketing initiatives by creating engaging copy for blogs, newsletters, product descriptions, and promotional materials.
• Support B2B marketing activities by preparing sales collateral and engaging in outreach efforts to potential business clients.
• Collaborate with cross-functional teams including product management and sales to align marketing strategies with business objectives.

Qualifications

• Proven experience or strong interest in digital marketing, content creation, or related fields.
• Familiarity with SEO best practices, social media platforms, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and print advertising concepts.
• Knowledge of performance marketing techniques such as PPC (pay-per-click) campaigns and marketing automation systems.
• Strong research skills with an ability to analyze data effectively for insights that drive results.
• Excellent copywriting skills with a keen eye for detail and clarity in messaging.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• A proactive attitude with enthusiasm for learning about new digital trends and tools related to e-commerce and multichannel marketing. Join us as a Marketing Assistant where your energy fuels innovative campaigns! Bring your creativity, analytical mindset, and passion for digital marketing — together we’ll elevate our brand’s presence worldwide!

Job Type: Contract

Pay: $22.56 per hour

Expected hours: 15 per week

Work Location: Hybrid remote in Lawrenceville, GA 30045