Marketing Automation Manager

The Marketing Automation Manager develops, executes, and optimizes marketing automation programs using Salesforce Marketing Cloud (SFMC) and the existing marketing technology stack. This role builds engaging customer journeys for email and push notification channels, manages contact data, and measures campaign performance to support company growth and retention goals.

We are unable to offer work sponsorship for this role.

Who we are:

Dinova operates a business dining program with a network of over 24,000 restaurants in the U.S. and Canada and nearly 600 corporate and government partners. The program delivers spend visibility and savings for companies while driving growth for restaurants. Dinova is now a part of Buyers Edge Platform, a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions, including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management, Buyers Edge is reshaping how the foodservice industry connects and thrives.

Your impact:

• Own and optimize Dinova's outbound marketing platforms and integrations.
• Develop and implement marketing automation workflows, triggers, and personalized customer experiences for email and push notification channels
• Manage and maintain the Salesforce Marketing Cloud (SFMC) instance (functionality, integration, security)
• Conduct QA on all automations to ensure accuracy and proper functionality
• Work with development team in an agile process to deliver platform improvements that enable more advanced targeting and content
• Manage segmentation, database growth, and hygiene within SFMC
• Stay current on SFMC trends and capabilities
• Collaborate with marketing team to execute outbound communications that leverage full potential of SFMC
• Analyze data and customer insights to measure campaign effectiveness and identify optimization opportunities
• Prepare reports on performance metrics and strategic insights for leadership.
• Conduct A/B testing for email and campaign components (subject lines, CTAs, messaging)
• Stay up to date on opt-in laws and privacy regulations (e.g., CAN-SPAM)

About you:

• 3 to 5 years of experience working to deliver email and push notification campaigns
• Proficiency with Salesforce Marketing Cloud, including journey building, automation, and data management.
• Ability to troubleshoot and resolve marketing technology issues.
• Ability to work in an agile development process to launch new features
• Strong understanding of marketing automation strategy, segmentation, and lead nurturing.
• Analytical skills to interpret campaign data and generate insights.
• Ability to conduct A/B testing and optimize digital campaigns.
• Strong communication and cross-departmental collaboration skills.
• Ability to train and support marketing teams in SFMC use.

Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we're looking for!

What's in this for you:

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
• Grow with us. Enjoy strong training, development, and competitive pay.
• Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.