Marketing Communications Internship

<Job Summary>
Embark on an exciting journey as a Marketing Communications Intern where you'll gain hands-on experience in the dynamic world of digital marketing. This paid internship offers a unique opportunity to develop your skills across multiple channels, contribute to impactful campaigns and be a part of a creative and impactful, educational collaborative. You'll assist in executing marketing strategies that elevate brand awareness, drive engagement, and support growth through innovative content creation and data-driven insights. If you're passionate about marketing, eager to learn, and ready to make a real impact, this role is perfect for you!

<Responsibilities>

• Support the development and execution of digital marketing campaigns across social media platforms, email marketing, and paid advertising channels such as Google Ads and Facebook Advertising.
• Conduct keyword research and utilize SEO tools to optimize website content, improve search engine rankings, and increase organic traffic.
• Assist in managing content across content management systems like WordPress and other platforms, ensuring consistency and quality.
• Create engaging visual content using Adobe Photoshop and Adobe Creative Suite to enhance campaign visuals and social media posts.
• Analyze campaign performance using Google Analytics, SEM tools, and other analytics platforms to identify opportunities for optimization.
• Collaborate with the marketing team on content creation efforts including copywriting for blogs, social media posts, email newsletters, and landing pages.
• Support conversion optimization initiatives by testing landing pages, call-to-actions, and user experience improvements to maximize engagement and lead generation.

<Skills>

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site analysis.
• Knowledge of digital marketing channels including social media management, email marketing, SEM (Search Engine Marketing), and performance marketing.
• Experience with advertising platforms like Google AdWords (Google Ads) and Facebook Advertising to create targeted campaigns.
• Familiarity with website management tools such as WordPress and content management systems (CMS).
• Basic understanding of HTML, CSS, JavaScript, SQL or related web technologies for website updates and data analysis.
• Strong graphic design skills using Adobe Photoshop and Adobe Creative Suite for visual content creation.
• Ability to analyze data through Google Analytics to assess campaign effectiveness and inform future strategies.
• Excellent copywriting skills for creating compelling content tailored to various audiences.
• Knowledge of marketing automation tools to streamline campaigns and nurture leads effectively.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. This paid internship is designed not only to build your skill set but also to immerse you in the vibrant world of digital marketing—empowering you with practical experience that prepares you for a successful career in the industry!

Pay: $18.00 - $22.00 per hour

Expected hours: 5 – 15 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Newton Center, MA 02459