MARKETING COORDINATOR - 1125

JOB
Job SummaryUnder the general direction and in compliance with standard operating procedures and policies, assists in the development and execution of marketing strategies and multi-platform promotional plans across a variety of digital and offline channels. Engages audiences through established channels and identifies emerging opportunities for communication and collaboration. Schedules, creates, edits, and maintains video, photo, graphic, and written content to support communication and outreach functions. Updates and maintains Parks, Recreation, and Tourism website content. Applies a significant degree of initiative and creative storytelling across all mediums. Assists in marketing communications, including branding and advertising and acts as on-site event coordinator by organizing and directing event staff and volunteers throughout events.

EXAMPLE OF DUTIES
Essential Functions % of TimePerform Marketing and Social Media Duties: Assist with the development and implementation of branded advertising and marketing campaigns including web, social, and print. Manage and create high-quality content across all platforms and channels (e.g. social, event onsite, advertising, sponsor relations). Ensure that all marketing aspects are fully aligned with the division’s needs and integrated with publicity efforts. Plan, create and implement a marketing calendar for the department. Write original content for digital and advertorial needs, as required. Respond to messages and comments in a timely manner and monitors customer reviews. Oversee digital media accounts’ design (e.g. cover photos, profile pictures, layout, website buttons). Publish created content in multiple forums, tailoring it to different audiences on City social media and websites (e.g. Facebook, Twitter, Instagram, YouTube, and LinkedIn). 40%Serve as Department Representative: Represent the department at various meetings and hearings. Organize, attend and present at business, community, and neighborhood group meetings. Develop and facilitate programs aimed toward increasing community engagement. Conduct outreach activities related to service launch events, groundbreakings, and ribbon cuttings to celebrate service improvements and expansions. Provide tours of parks, facilities, and City-managed events as assigned. Partner with non-profit agencies on promotions featuring department programs, the park system, and events. Conduct community outreach to solicit feedback from park users, event and program attendees, and other stakeholders. Assist staff and consultants with community outreach engagement to ascertain service delivery improvements and customer service satisfaction. 15%Create, Write, & Edit Marketing Content: As assigned, attend council, board, and neighborhood meetings and events to report on new and ongoing projects and initiatives. Build internal and external sources and relationships to learn of and keep up with current events. Generate new and original content to engage various audiences across a wide variety of mediums. Work with a graphics and other marketing personnel as well as independently to produce and edit audio, video, and written content. Ensure content is fully aligned with the City’s mission and vision as well as integrated with publicity efforts. Manage department websites to include updating pages, fixing functionality issues and site navigation.15%Provide Data and Analysis on Marketing Campaigns Performance and Engagement: Research trends and best practices for marketing and social media, applications and strategy. Make data-based recommendations on improving reach and engagement. Set specific objectives and report results. Suggest and implement new features (e.g. promotions and competitions) to develop brand awareness. Stay up to date with current marketing technologies as well as parks, recreation, and event trends in sponsor activation, social media, design tools, and applications. Ensure effective search engine optimization (SEO) to reach audiences.10%Manage Still and Video Photography: Create, edit, and maintain video and photo content to support marketing functions. Ensure that video and photography content support stories and other media to promote department programs and events, increase public awareness, and enhance community confidence and trust. Utilize photography and video to capture important functions, activities, and events.10%Oversee Event Site Logistics: Act as on-site coordinator by organizing, training, assigning tasks, and supervising recreation and event staff and volunteers. Coordinate and assist with program and event logistics to include organizing, setting-up and breaking down equipment (i.e. tents, tables, chairs, signs, banners, audio-visual equipment, etc.). Monitor vendors, sponsors, and general public to ensure brand compliance.10%Perform other duties as assigned.

SUPPLEMENTAL INFORMATION
Working ConditionsPrimary Work Location: Office environment and outdoor event sites.Protective Equipment Required: Protective shoes, clothing (all weather), hat, and gloves at event sites.Environmental/Health and Safety Factors: Occasional exposure to unpleasant environmental conditions and/or hazards with occasional outside work. Seasonal exposure to extreme temperatures and wetness/humidity.Physical Demands: Constantly requires hearing, vision, talking, fine dexterity, and handling/grasping. Frequently requires carrying, lifting, pushing/pulling, reaching, twisting, sitting, standing, and walking. Occasionally requires bending, climbing, crouching/stooping, kneeling, and foot controls. Medium strength demands include exerting up to 10 pounds constantly, up to 20 pounds frequently, and 20- 50 pounds occasionally.Mental Demands: Constantly requires time pressures, frequent change of tasks, performing multiple tasks simultaneously, irregular schedule/overtime, tedious or exacting work, and working closely with others as part of a team. Frequently requires working in a noisy/distracting environment. Occasionally requires emergency situations. Americans with Disabilities Act ComplianceThe City of Greenville is an Equal Opportunity Employer. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Prospective and current employees should contact Human Resources to request an ADA accommodation. DisclaimerThe above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.