Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role is essential in developing and executing marketing strategies that enhance brand visibility, drive engagement, and support sales growth across multiple channels. The ideal candidate will have a strong foundation in digital marketing, content creation, and analytics, with the ability to manage various campaigns and projects effectively. This position offers an exciting opportunity to contribute to innovative marketing initiatives within a collaborative environment.

Duties

• Develop and implement comprehensive marketing campaigns across digital and print platforms, including social media, email marketing, SEO, and advertising sales.
• Manage social media marketing efforts on platforms such as Facebook Advertising, ensuring consistent brand messaging and audience engagement.
• Utilize Adobe Creative Suite tools to create compelling visual content for campaigns, websites, and promotional materials.
• Oversee multichannel marketing strategies integrating e-commerce, content marketing, and product management to maximize reach and conversion.
• Conduct research to identify market trends, target audiences, and competitive insights to inform marketing strategies.
• Optimize website content using WordPress, HTML, and SEO best practices to improve search engine rankings and user experience.
• Manage marketing automation tools and analyze performance metrics using Google Analytics and other analytics platforms to measure campaign effectiveness.
• Coordinate with sales teams to develop advertising strategies that support B2B marketing efforts and product launches.
• Plan and execute print advertising campaigns while maintaining consistency with digital initiatives.
• Assist in budgeting for marketing projects, ensuring efficient allocation of resources across campaigns.

Skills

• Proficiency in SEO, social media marketing, digital marketing, content marketing, performance marketing, and multichannel marketing strategies.
• Experience with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Strong research skills combined with excellent copywriting abilities for creating engaging content tailored to target audiences.
• Knowledge of e-commerce platforms and product management processes related to online sales channels.
• Ability to analyze campaign data effectively to optimize ongoing efforts and report on performance metrics.
• Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Strong communication skills for collaborating across teams including sales, creative, and executive leadership. This role is ideal for a motivated individual passionate about innovative marketing strategies who thrives in a fast-paced environment dedicated to growth and creativity.

Job Type: Full-time

Pay: $46,370.50 - $55,844.04 per year

Work Location: Hybrid remote in Fort Wayne, IN 46804