Marketing Coordinator

Position Overview: We are seeking a results-driven Marketing Coordinator to execute and manage our comprehensive digital marketing program while building strong relationships within the medical communities we serve. This role requires a hands-on professional who can independently manage multiple marketing channels, conduct direct in-person marketing to healthcare providers, and collaborate with external partners and internal stakeholders to drive brand awareness, audience engagement, and business growth.

Key Responsibilities

Community & Medical Outreach

• Conduct direct, in-person marketing to medical communities in current and planned office locations
• Build and maintain relationships with physicians, medical practices, and healthcare facilities
• Represent the organization at medical community events, networking functions, and professional gatherings
• Develop and execute territory-specific marketing strategies to establish presence in target medical communities
• Coordinate practice visits, lunch-and-learns, and relationship-building activities with referring providers
• Track and report on community engagement activities and referral development progress

Digital Marketing & Content Management

• Execute email marketing campaigns, SEO strategies, blog content, and WordPress website updates
• Manage social media accounts across Facebook, Instagram, LinkedIn, and Google Business
• Create and schedule one post per week plus federal holiday content
• Monitor and respond to comments, messages, and audience engagement across all platforms
• Conduct keyword research and implement on-site and off-site SEO optimization
• Collaborate monthly to gather images and content that maintain consistent brand messaging

Creative Production & Multimedia

• Produce graphics, video content, and visual assets using Adobe Creative Suite, Photoshop, Canva, and video editing software
• Design display ads, digital media visuals, and direct mail pieces
• Manage lighting, photography, and on-camera interviewing for brand storytelling
• Develop creative assets that amplify brand resonance and drive audience engagement
• Create marking materials and leave-behinds for medical community outreach

Analytics, Reporting & Strategy

• Build research briefs and analytics reports to guide content strategy and positioning
• Monitor website search traffic, social media metrics, and campaign performance
• Review marketing data monthly and recommend pivots based on insights
• Track progress of SEO rankings and backlink development
• Provide regular reporting on engagement, reach, and conversion metrics
• Report on medical community outreach activities and referral source development

Web & Technical Services

• Oversee managed web hosting, SSL certificates, and daily website backups
• Coordinate with technical partners on server management and website maintenance
• Ensure website optimization for search engines and user experience

Event Support & Coordination

• Coordinate schedules, vendors, and on-site logistics for marketing activations and events
• Support planning and execution of promotional activities
• Organize and execute medical community engagement events

Consulting & Collaboration

• Participate in monthly, bi-monthly, or quarterly strategy meetings to discuss metrics, brand goals, and initiatives
• Work cross-functionally with team members and external partners
• Support contract coordination and B2B engagement activities

Job Type: Full-time

Pay: $48,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Preferred)

Work Location: In person