Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role is ideal for a creative professional passionate about digital marketing, content creation, and brand promotion. The Marketing Coordinator will support the development and execution of marketing strategies across multiple channels, ensuring alignment with company goals. The position offers an exciting opportunity to work with a collaborative team, utilizing cutting-edge tools and techniques to drive brand awareness, engagement, and growth.

Responsibilities

• Develop and implement multichannel marketing campaigns, including social media marketing, email marketing, print advertising, and digital advertising such as Facebook Advertising and Google AdWords.
• Manage content marketing initiatives, including copywriting for blogs, websites (WordPress), and promotional materials.
• Optimize website content for SEO using best practices and tools like Google Analytics and marketing automation platforms.
• Coordinate with sales teams to support advertising sales efforts and product management initiatives.
• Conduct market research to identify trends, target audiences, and competitive insights to inform marketing strategies.
• Analyze campaign performance using analytics tools and prepare reports to measure ROI and effectiveness.
• Assist in budgeting for marketing projects and managing project timelines to ensure timely delivery of campaigns.
• Support the creation of engaging visual content using Adobe Creative Suite for various marketing channels.
• Maintain a consistent brand voice across all platforms while tailoring messaging for B2B marketing efforts.

Skills

• Proficiency in SEO, social media marketing, digital marketing, performance marketing, and multichannel marketing strategies.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Strong knowledge of WordPress, HTML basics, Google Analytics, Google AdWords, and marketing automation tools.
• Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Familiarity with Facebook Advertising and email marketing platforms.
• Ability to analyze data effectively to optimize campaigns and improve performance metrics.
• Knowledge of print advertising processes is a plus.
• Strong research skills combined with strategic thinking for market analysis.
• Effective collaboration skills to work cross-functionally with sales, product management, and creative teams. This role offers an engaging environment where innovative ideas are valued and professional growth is encouraged through hands-on experience in diverse aspects of modern marketing strategies.

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 20 per week

Work Location: In person