Marketing Coordinator for Children's Art Studio

Marketing & Public Relations Coordinator

Overview:

The Marketing & PR Coordinator plays a key role in sharing the story of Hot Potato Art Studio with the community. This position focuses on growing brand awareness, increasing class enrollment, and strengthening relationships with families, schools, and local partners. The ideal candidate is a creative thinker who enjoys blending art, storytelling, and community engagement to celebrate the studio’s mission of promoting creativity and confidence through art education.

Key Responsibilities:

Social Media & Digital Marketing

• Create engaging and consistent social media content that reflects the studio's values and promotes classes
• Plan and schedule posts, reels, and stories across platforms (Instagram, Facebook, etc.)
• Respond to comments, messages, and tags to build an active online community
• Track post performance and adjust strategies based on engagement and trends
• Update Facebook events
• Update instagram links
• Engage with new followers

Email & Newsletter Campaigns

• Design and send bi-monthly newsletters.
• Maintain mailing lists. Update list from our booking system and newsletter sign up forms

Graphic Design & Promotional Materials

• Design flyers, posters, and digital graphics for upcoming classes, workshops, birthday parties, and special promotions.
• Maintain visual consistency with the studio’s branding and color palette.
• Develop and prepare creative marketing campaigns and partnerships. For example: "bring a friend" and raffles.

Events & Community Outreach

• Plan and coordinate vendor fairs, festivals, and community art events.
• Build and maintain partnerships with influencers, PTOs/schools, and local businesses.
• Collaborate with community partners for co-hosted events, sponsorships, and marketing swaps.
• Oversee studio donation requests, raffles, and outreach opportunities that strengthen community connections.

Marketing Strategy & Growth

• Develop new ideas to increase visibility, awareness, and enrollment.
• Assist in setting monthly and seasonal marketing goals.
• Research and recommend creative trends or local opportunities for promotion.
• Monitor class/camp enrollment and profit projections to plan strategy/content to fill empty slots.

Qualifications

• Experience in social media management, marketing, or communications (preferably in a creative or educational setting).
• Strong writing, design, and organizational skills.
• Familiarity with tools such as Canva, and Meta Business Suite, and Squarespace.
• Enthusiasm for the arts, kids, and community engagement.

Requirements

• Ability to designate low-level tasks to a virtual assistant

Ideal Candidate

A passionate and creative person with a blend of marketing, people skills and a passion for art education. The ideal person thrives in a collaborative, kid-friendly environment and enjoys connecting with people.

Pay: $20.00 per hour

Work Location: Hybrid remote in Gilbert, AZ 85295