Marketing Director

Overview

Motion Ventures is shaping the future of global trade and maritime innovation. We're building a category-defining venture platform that unites founders, industry leaders, and investors to accelerate the sector's digital and sustainable transformation.

We're looking for a strategic marketing leader to build and own Motion's full marketing function - defining our positioning, building systems around our ideal customer profiles (ICPs), and turning our brand into a magnet for world-class founders and strategic partners.

This role is both strategic and architectural: setting direction, designing infrastructure, and assembling the right mix of talent and agencies to execute with precision. You will combine brand storytelling with data-driven experimentation to build a compounding marketing engine, not one-off campaigns.

Key Responsibilities Brand Architecture & Positioning

• Define and own Motion Ventures' brand positioning across all channels - establishing us as the reference point for innovation in maritime and supply chain technology.
• Build a premium B2B brand that conveys authority, exclusivity, and long-term trust.
• Develop narrative frameworks, brand systems, and playbooks that scale across portfolio companies and partnerships.

Strategic Marketing & Funnel Design

• Define and refine Motion's ideal customer profiles (ICPs) across founders (by stage, vertical, and geography), corporate partners (by function and seniority), and investors.
• Build multi-channel funnels that move each segment from awareness trust engagement conversion.
• Connect all brand assets - content, events, media, partnerships - into a cohesive system driving founder acquisition and ecosystem engagement.
• Translate brand equity into measurable pipeline growth through structured marketing infrastructure (CRM, analytics, content systems).
• Create and own a marketing KPI framework for each ICP (e.g. awareness, engagement, retention, qualified leads, conversion rates), with clear monthly and quarterly targets and MoM tracking.
• Design and maintain a campaign roadmap (e.g. Maritime Week, flagship reports, portfolio launches) that compounds over time rather than one-off activities.
• Run structured experimentation across key campaigns (especially EDM and digital campaigns around maritime week and major events), including A/B testing of subject lines, content formats, audiences, and calls-to-action. Use data-driven insights to identify opportunities and continuously improve performance.

Content, Communications & Media

• Oversee thought leadership, content strategy, and social channels to deepen Motion's narrative influence.
• Own and orchestrate core content channels, including:
  • LinkedIn (firm, founder, and portfolio narratives)
  • Newsletters and EDMs (including event-driven and thematic campaigns)
  • Short-form video and founder spotlight series
  • Long-form thesis content (sector deep-dives, ecosystem reports) and, where relevant, podcast or interview formats
• Manage PR, media partnerships, and high-impact storytelling moments (founder features, ecosystem reports, launches).
• Use portfolio milestones, events, and partnerships to reinforce Motion's position at the centre of the ecosystem.

Leadership & Systems Building

• Build and lead Motion's marketing team, agency relationships, and creative ecosystem.
• Develop scalable marketing operations, reporting, and attribution frameworks.
• Set up and maintain dashboards and reporting rhythms that give the investment and platform teams clear visibility into campaign performance and pipeline impact.
• Partner with the investment and platform teams to align marketing outcomes with fund goals - from founder sourcing to LP engagement.

Qualifications

• 5+ years' experience in B2B marketing, brand strategy, or growth - ideally within venture, tech, or industrial innovation sectors.
• Proven ability to build premium B2B brands where trust, authority, and thought leadership drive dealflow.
• Strong grasp of ICP development, strategic positioning, and funnel design in complex stakeholder environments.
• Excellent storytelling instincts - able to turn technical or niche subjects into compelling narratives.
• Experience building or managing cross-functional teams and agency networks.
• Analytical rigour and operational discipline; comfortable designing marketing systems and metrics from the ground up.
• Demonstrated experience using data and experimentation (including A/B testing of EDM/email and digital campaigns) to optimise performance and inform strategy.
• Curiosity for frontier sectors - logistics, energy, supply chain, maritime, or sustainability - and how innovation transforms legacy industries.