Marketing Director (Healthcare)

<Job Summary>
We are seeking a dynamic and strategic Director of Marketing to lead our marketing initiatives and elevate our brand presence across multiple channels. In this pivotal role, you will craft innovative marketing strategies, oversee campaign execution, and drive growth through data-driven insights. Your leadership will inspire teams to deliver compelling content, optimize digital platforms, and maximize engagement with target audiences. This position offers an exciting opportunity to shape the future of our brand and influence market trends with energetic momentum and clear vision.

<Responsibilities>

• Develop and implement comprehensive multichannel marketing strategies that align with company goals and target audience needs.
• Lead the creation of engaging content marketing campaigns, utilizing copywriting expertise to craft persuasive messaging across digital and print media.
• Oversee digital marketing efforts including SEO, social media marketing, email marketing, Google Analytics analysis, and marketing automation tools to optimize performance.
• Manage advertising sales initiatives, including Facebook Advertising, Google AdWords campaigns, and print advertising efforts to expand reach and increase ROI.
• Coordinate product management activities related to marketing initiatives, ensuring alignment with sales objectives and market positioning.
• Conduct research on industry trends, competitor activities, and customer insights to inform strategic decisions.
• Oversee budgeting processes for all marketing activities, ensuring efficient allocation of resources while maximizing impact.
• Utilize analytics tools to measure campaign effectiveness, track KPIs, and generate actionable insights for continuous improvement.
• Collaborate with cross-functional teams including sales, product management, and creative departments to ensure cohesive messaging and branding consistency.
• Maintain proficiency in Adobe Creative Suite and WordPress for content creation and website management; possess basic knowledge of HTML for troubleshooting purposes.

<Qualifications>

• Proven experience in digital marketing, performance marketing, B2B marketing, and e-commerce environments with a track record of successful campaign execution.
• Strong expertise in SEO strategies, social media marketing platforms (including Facebook Advertising), Google Analytics, Google AdWords, and marketing automation tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS platform, HTML basics, and print advertising techniques.
• Excellent copywriting skills with the ability to craft compelling content tailored for diverse audiences.
• Demonstrated ability to manage budgets effectively while delivering measurable results within set KPIs.
• Strong research skills to analyze market data and consumer insights that inform strategic planning.
• Exceptional leadership qualities with experience managing multidisciplinary teams in fast-paced environments.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications in digital or performance marketing are a plus. Join us as we propel our brand forward with innovative strategies that energize our market presence!

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person