Marketing Executive - Growth

About the Role

Key Responsibilities

• Execute campaigns across SMS, WhatsApp, Email, RCS, and other communication channels.
• Support performance marketing execution on Meta and Google.
• Work with the creative team to develop compelling ad copies, visuals, and communication assets and a creative eye is essential.
• Track daily performance metrics, identify trends, and create actionable reports.
• Assist with user research, cohort analysis, funnel optimisation, and competitive benchmarking.
• Use AI tools to enhance efficiency in content creation, reporting, automation, and optimisation.
• Contribute to brand initiatives, partnerships, events, and community-building activities.
• Create and optimise content for landing pages, blogs, social media, and in-app assets.
• Collaborate with product, design, and analytics teams for seamless campaign execution.
• Stay updated on marketing trends, tools, and best practices.

Qualification & Skills

• 0–2 years of experience in marketing (internships count!).
• Strong communication skills and a willingness to learn quickly.
• Basic understanding of digital marketing strategy and fundamentals.
• Comfort with Excel/Sheets and the ability to interpret data.
• Hands-on experience with tools like CleverTap, Wati, or other marketing automation platforms is a plus.
• Creative mindset with strong attention to detail.
• High ownership, bias for action, and eagerness to grow.
• Familiarity with AI tools for content, analysis, automation, or optimisation.

Why Join Us

• Work at the forefront of India’s B2B fintech revolution
• Learn across every marketing function - performance, brand, CRM, content, analytics
• High-growth environment with massive ownership opportunities
• Work with a young, collaborative, fast-paced team
• Build a portfolio of impact-driven work from day one