Marketing Intern

SUMMARY

The Marketing & Recruitment Content Intern will play a critical role in strengthening the company’s employer brand, driver recruitment pipeline, and digital presence. As a key creative partner to HR, this role will help shape our content strategy, support social media management, and assist with recruitment advertising efforts that elevate our employer brand. This position is a great fit for someone who enjoys creating content, working independently, and gaining real-world experience in branding, recruiting, and marketing that directly supports our driver hiring needs.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Create and publish digital content showcasing our drivers, equipment, culture, and job opportunities.
• Capture and create short-form video and photo content (behind-the-scenes features, day in the life, employee spotlights).
• Support development of written content, including captions, blog posts, recruiting campaigns, and internal communication messaging.
• Maintain an organized content library of photos, videos, and creative assets.
• Manage and maintain social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) with a focus on driver recruiting
• Execute a consistent content calendar aligned with hiring and business priorities.
• Monitor engagement metrics, audience growth, and post engagement performance; propose improvements and content optimizations and escalate concerns when appropriate.
• Assist with direct driver sourcing through social and recruiting platforms, outreach to online driver communities, and comment/message engagement.
• Support promotion of driver referral programs and recruiting campaigns.
• Help develop digital flyers and recruitment materials for job fairs and community events.
• Collaborate with recruiters on campaign timing, messaging, and targeting.
• Support development of basic brand guidelines and templates.
• Capture photos/videos during employee activities, events, and onsite operations.
• Assist HR with video, graphic, and digital asset needs for onboarding, communication, and hiring events.
• Stay current on digital trends relevant to transportation, driver engagement, and recruitment marketing.
• Conduct research on talent market trends, competitor activity, and social best practices.
• Provide general project support to HR as needed.

EDUCATION & EXPERIENCE

• Currently pursuing a degree or show an interest in Marketing, Communications, Graphic Design, Human Resources, or a related field.

• Strong interest in employer branding, transportation industry, or talent recruitment.
• Experience or proficiency with platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Basic experience with content creation tools (Canva, Adobe Creative Suite, CapCut, or similar).
• Strong writing, editing, and communication skills.
• Strong organizational skills and attention to detail
• Comfort working both independently and cross-functionally in a fast-paced environment.
• Basic knowledge of recruitment marketing or talent acquisition.
• Experience capturing and editing short-form video.
• Understanding of analytics tools such as Meta Business Suite or similar.
• Self-motivated, creative, and comfortable managing multiple projects.
• Prior internship, coursework, or project experience involving marketing or communications. (Preferred)

WHAT THIS ROLE WILL LEARN

• How HR leverages digital content to shape employer brand and attract talent.
• How to create cohesive recruitment marketing campaigns.
• Hands-on experience with social analytics and data-driven decision-making.
• Exposure to talent acquisition processes and hiring strategies.
• Professional communication, project management, and brand-building skills.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Work is primarily performed in a standard office setting with regular use of a computer, phone, and other office equipment. Extended periods of sitting, typing, and screen time are expected.
• Occasional work may take place in shop, yard, or terminal areas to capture photos, videos, or content. These environments may involve exposure to loud noises, moving vehicles, heavy equipment, uneven surfaces, outdoor weather conditions, and operational activity typical of a trucking facility.
• This role requires routine movement throughout office, shop, and yard areas for content collection, interviews, and employee engagement. Occasional lifting or carrying of equipment (camera gear, signage, promotional materials) up to approximately 25 lbs. may be required.

EEO STATEMENT

Warren Transport is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age (40 or older), status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.