Marketing Lead

Effisus is an international company delivering cutting-edge building envelope solutions that combine engineering performance, sustainability, and design. Headquartered in Europe and expanding rapidly across the Middle East, we work with some of the most renowned architects, developers, and contractors to build resilient and efficient structures for the future.

As we accelerate our growth in the GCC, we’re hiring a hands-on, data-driven Marketing Lead to take full ownership of our marketing initiatives in the region.

What You’ll Do

As our Marketing Lead , you’ll report directly to the Co-CEO and work cross-functionally with sales, product, and external agencies. You’ll be responsible for developing and executing end-to-end marketing strategies that drive:

• Lead generation
• Brand awareness
• Regional sales growth

You’ll balance strategic vision with hands-on execution, from creating LinkedIn campaigns and writing posts, to managing HubSpot workflows and presenting results to leadership.

Key Responsibilities

• Plan and execute digital marketing campaigns (LinkedIn, Google Ads, SEO, email)
• Manage the content calendar and publish posts, newsletters, and product updates
• Run marketing automation flows and lead-nurturing journeys
• Track and analyze performance metrics (ROI, CAC, conversion rates, engagement)
• Build reports and dashboards to support decision-making
• Translate technical content into clear market messaging
• Coordinate with our marketing agency and internal teams across geographies
• Ensure consistent brand execution based on Effisus' new identity

What We’re Looking For

Must-Haves:

• 5–10 years of B2B marketing experience
• Background in construction, building materials, or industrial tech
• Proven hands-on experience with:
• LinkedIn Campaign Manager
• Google Analytics
• HubSpot (or similar CRM)
• Email automation tools
• Fluent in English (C1/C2)
• Strong analytical, communication, and project management skills
• Based in Dubai or open to relocating quickly

Nice-to-Haves:

• Experience in the GCC market
• Master’s in Marketing, Digital, or Communications
• Portuguese language skills

What We Offer

• Competitive salary (AED 20,000–30,000/month)
• Performance-based bonus tied to KPIs
• Health insurance and additional benefits
• A high-impact role with international exposure
• Direct collaboration with executive leadership
• Opportunity to shape the brand in a high-growth market

👉 Apply now and visit our website to learn more about Effisus: www.effisus.com