Job Responsibilities:

As the Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to promote our car rental services. Your key duties include:

Marketing Strategy:

• Create and execute a comprehensive marketing plan to achieve business objectives.
• Analyze market trends, competitor activity, and customer insights to identify growth opportunities.

Brand Management:

• Enhance brand awareness and reputation across all channels.
• Maintain consistent branding across online and offline platforms.

Digital Marketing:

• Oversee all digital marketing activities, including SEO, SEM, social media, and email campaigns.
• Manage the company's website, ensuring it is optimized for user experience and lead generation.

Content Creation:

• Develop engaging content for social media, blogs, and email campaigns.
• Collaborate with designers to produce high-quality visuals for campaigns.

Customer Engagement:

• Design and execute promotional campaigns to attract and retain customers.
• Monitor and respond to customer feedback on various platforms to improve satisfaction.

Partnerships:

• Build relationships with travel agencies, hotels, and other partners to promote services.
• Collaborate with other departments to align marketing efforts with business goals.

Analytics and Reporting:

• Monitor key performance indicators (KPIs) to evaluate campaign effectiveness.
• Provide regular reports on marketing activities and ROI to senior management.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. (Master’s degree preferred.)
• Experience:
• Minimum 5 years of experience in marketing, with at least 2 years in a managerial role.
• Previous experience in the car rental, travel, or automotive industry is a strong advantage.

Skills:

• Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, etc.).
• Excellent communication, leadership, and organizational skills.
• Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.).
• Creative mindset with the ability to think strategically.

Job Type: Full-time

Ability to commute/relocate:

• Muscat: Reliably commute or planning to relocate before starting work (Required)

Application Deadline: 30/11/2024

This job has been sourced from an external job board.
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