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  • Develop and execute integrated marketing strategies for FMCG, Electronics, and Consumer Goods divisions.
  • Lead brand building, product positioning, and go-to-market campaigns across all regions.
  • Oversee digital marketing, social media, e-commerce promotions, and offline activations.
  • Manage marketing budgets and ensure ROI-driven campaigns.
  • Conduct consumer insights, competitor analysis, and market research to support sales growth.
  • Coordinate with country managers, sales, and product teams for local market execution.
  • Drive trade marketing, in-store visibility, and promotional activities across markets.
  • Ensure brand guidelines and messaging are consistent across all touchpoints

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