Marketing Manager

Key Responsibilities

• Create and manage multi-channel campaigns spanning email, social media, paid advertising, content marketing, and events for brand awareness and lead generation

• Develop and manage content and campaign calendars based on product and business requirements

• Manage PR activities, media relationships, and external communications to enhance brand visibility and reputation

• Plan and execute on-ground events and webinars to drive engagement and lead generation

• Oversee LinkedIn, social media and blog strategy, content creation, and community management to build brand presence

• Manage website content, optimization, and user experience to drive conversions and support campaign objectives

• Utilize HubSpot for campaign automation, lead nurturing, scoring, and performance tracking

• Collaborate closely with Product Marketing Manager to ensure campaigns incorporate proper product positioning and messaging

• Track and analyze campaign performance using MQLs, brand awareness metrics, PR impact measurements, and event ROI

• Coordinate with cross-functional teams including sales, product, and account management to align marketing efforts with business objectives

• Stay updated on industry trends, marketing best practices, and competitor activities to optimize marketing strategies