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Marketing Manager

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Key Responsibilities

  • Create and manage multi-channel campaigns spanning email, social media, paid advertising, content marketing, and events for brand awareness and lead generation
  • Develop and manage content and campaign calendars based on product and business requirements
  • Manage PR activities, media relationships, and external communications to enhance brand visibility and reputation
  • Plan and execute on-ground events and webinars to drive engagement and lead generation
  • Oversee LinkedIn, social media and blog strategy, content creation, and community management to build brand presence
  • Manage website content, optimization, and user experience to drive conversions and support campaign objectives
  • Utilize HubSpot for campaign automation, lead nurturing, scoring, and performance tracking
  • Collaborate closely with Product Marketing Manager to ensure campaigns incorporate proper product positioning and messaging
  • Track and analyze campaign performance using MQLs, brand awareness metrics, PR impact measurements, and event ROI
  • Coordinate with cross-functional teams including sales, product, and account management to align marketing efforts with business objectives
  • Stay updated on industry trends, marketing best practices, and competitor activities to optimize marketing strategies

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