Marketing Manager

Digital Marketing Specialist - Location: Dubai, UAE - Company: Meraki Real Estate Development - Employment Type: Full-time

Responsibilities

• Lead Generation & Campaign Execution: Plan, launch, and manage lead generation campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms to attract and convert high-quality leads.
• Content Development: Write or coordinate marketing copy, social media content, email campaigns, and video scripts aligned with brand goals.
• Performance Analysis: Track KPIs, analyse campaign performance, and optimize for ROI across platforms.
• Branding & Visual Coordination: Work with design and media teams to ensure visuals, creatives, and videos align with campaign goals.
• Social Media Management: Develop and execute social media strategies to enhance brand presence and engagement.
• Email Marketing: Design and implement email marketing campaigns for lead nurturing and promotions.
• SEO & SEM: Optimize website content for search engines and manage paid search campaigns to drive qualified traffic.
• Analytics & Reporting: Monitor and evaluate campaign performance using tools like Google Analytics and Facebook Insights, providing actionable insights and recommendations.

Requirements

• Education: Bachelor's degree in marketing, business, communications, or a related field preferred.
• Experience: Minimum 2 years in digital marketing with mandatory real estate experience.
• Skills: Proficiency in digital marketing tools and platforms; strong communication and creative skills.
• Languages: Fluency in English; Arabic is a plus.

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting