Marketing Manager

LIQUIDITY Abu Dhabi Emirate, United Arab Emirates

Marketing Manager

Liquidity is the leading AI driven private credit firm globally. With multiple credit funds and facilities focused on North America, Asia Pacific, Europe and the Middle East, Liquidity operates globally, with offices in London, New York, Singapore, Tel Aviv, Abu Dhabi and San Francisco. The firm's patented machine learning and decision science technology enables it to deploy more capital through more deals faster than any firm in capital markets history, establishing it as the fastest growing provider of credit financing to mid market and late stage companies. Liquidity is backed by leading global financial institutions including Japan's largest bank, MUFG Bank Ltd., Spark Capital and KeyBank. At Liquidity, we foster a dynamic, high performance environment where innovation and excellence are the standard. Our open door culture encourages collaboration and initiative, while our rapid growth creates exceptional opportunities for professional development. We are seeking ambitious and driven individuals who want to be part of a firm that is reshaping the future of global private credit.

About the Role

The Performance Marketing Specialist is a key hire at Liquidity, ideal for a self driven, ambitious marketer with global exposure across European, APAC or US markets preferred. This role demands a hands on executor who thrives in developing and launching data driven campaigns, optimising audience targeting and analysing performance metrics within the financial services sector. With deep expertise in SEO/SEM, digital ad buying, paid social and advanced CRM tools, you will drive brand positioning, lead generation and content strategy while managing multi channel initiatives. Experience in conversion funnels, A/B testing and digital platforms is essential; PR skills are a valued advantage. You will take ownership of campaign strategy and content direction for paid search, paid social and SEM campaigns, creating impactful creative assets and messaging for both platform and audience. Working closely with external digital marketing agencies, you will coordinate media buying and delivery, ensuring every campaign is optimised to achieve the highest possible performance. Reporting to the VP Strategic Communications you will collaborate closely with our in house content, graphic design and events team, our external agencies and various business units, playing a central role in accelerating Liquidity's market impact from our Abu Dhabi office. This opportunity is suited for candidates who combine analytical rigour with creative drive and are passionate about blending storytelling with technology for measurable growth.

Responsibilities

• Develop and execute integrated performance marketing strategies with clear KPIs, ROI benchmarks and growth targets, overseeing paid search, paid social and SEM campaigns
• Lead campaign creation and content direction, ensuring compelling creative assets and messaging for multiple platforms and audience segments
• Manage the complete campaign workflow from audience segmentation, creative briefing and media buying to optimisation, analytics tracking and detailed reporting
• Collaborate effectively with digital marketing agency for media buying, placement optimisation and seamless campaign delivery; strong agency/vendor management is essential
• Leverage CRM tools and set up marketing platforms to enhance audience insights and automate nurture flows, improving lead generation and conversion rates
• Oversee website and content optimisation initiatives, including regular content reviews, SEO best practices, funnel enhancements and analytics based performance improvements
• Build and launch targeted digital campaigns across multiple channels and regional markets, optimising reach and engagement
• Support investor relations and sales teams with tailored marketing collateral such as pitch decks, reports and website enhancements, working closely with graphic designers
• Set up and maintain marketing analytics tools and frameworks to align campaign performance with business outcomes, enabling real time reporting and actionable insights into ROI, lead generation, conversion rates and channel performance for leadership
• Coordinate pre and post event marketing initiatives, including content development, EDMs, newsletters and campaign follow up activities
• Ensure all marketing collateral meets regional regulatory and compliance standards
• Manage translations and localisations of marketing materials for international markets as required
• Apply PR knowledge for media outreach, event amplification and reputation management where relevant

Qualifications

• 5-8 years of hands on experience in performance marketing, digital strategy and campaign management within financial services, fintech, private equity, asset management, SAAS or related B2B sectors
• Proven success driving paid search, paid social, SEM and programmatic campaigns across multiple geographies, with strong ROI delivery
• Deep expertise in SEO/SEM, conversion funnels, A/B testing, analytics platforms, CRM systems and marketing automation tools
• Strong agency and vendor management skills, with the ability to brief, coordinate and hold partners accountable for deliverables and performance
• Demonstrated ability to translate strategic objectives into creative content direction and impactful messaging aligned to audience and market expectations
• Solid understanding of B2B lead generation, funnel optimisation, and content driven growth strategies
• Working knowledge of website optimisation, digital analytics, and multi channel campaign reporting tied to commercial results
• Excellent written and verbal communication skills in English
• Strong project management capabilities with the ability to juggle multiple campaigns across time zones under tight deadlines
• Experience collaborating with senior leadership, investor relations and sales teams, aligning marketing activity with revenue and capital raising objectives
• Global outlook with exposure to European, US or APAC markets preferred
• Entrepreneurial mindset with the ability to work independently in a fast paced, high growth environment

Seniority level

Mid Senior level

Employment type

Full time

Job function

Marketing