Marketing Manager

Job Description

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Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with corporate growth goals and sector priorities, including Energy, Government, Defence, Healthcare, and Corporate sectors.
• Strengthen brand positioning through unified messaging across all marketing materials, presentations, and digital platforms.
• Enhance corporate visibility by showcasing client success stories, case studies, and operational excellence.
• Ensure all marketing initiatives align with the company's business development processes and CRM systems.

Lead Generation & Client Engagement

• Plan and execute targeted B2B digital campaigns to generate qualified leads within strategic sectors.
• Develop and manage sector specific marketing initiatives that support business development and revenue growth.
• Monitor, analyze, and report on lead generation performance to support BD teams in achieving KPIs related to new contracts, cross selling, and diversification.
• Coordinate company participation in major industry exhibitions, conferences, and networking events to enhance market presence.

Digital & Content Marketing

• Develop and manage an annual content calendar highlighting company milestones, mobilizations, innovations, and thought leadership.
• Oversee the creation of branded materials such as videos, brochures, client presentations, and newsletters aligned with sector priorities.
• Manage SEO, social media presence, and digital analytics to ensure continuous growth in visibility and engagement.
• Collaborate with Group Marketing and external agencies for PR, web optimization, and creative execution.
• Ensure all marketing and digital activities are data driven and directly contribute to lead generation goals.

Market Intelligence

• Conduct market research and competitor analysis to identify business opportunities, market shifts, and potential risks.
• Maintain a marketing intelligence dashboard tracking campaign ROI, digital performance metrics, and market penetration.
• Provide monthly reports and insights to the Business Development Director on market trends influencing client decision making.

Internal Collaboration

• Work closely with the Business Development team to ensure all marketing efforts align with pipeline growth and tender success.
• Collaborate with the Bid and Proposals team to align marketing collateral with submission requirements and sector specific messaging.

Candidate Requirements

• Experience: 5-7 years of B2B marketing experience within the UAE, ideally in Facilities Management, Catering, or Contracting industries.
• Education: Bachelor's degree in Marketing, Communications, or Business Administration.

Key Skills

• Proven track record in B2B lead generation and digital marketing campaign management.
• Strong storytelling and brand building abilities within service based industries.
• Expertise in digital tools, analytics platforms, and CRM systems.
• Excellent written, visual, and communication skills.
• Strong understanding of marketing ROI measurement, reporting, and performance analysis.
• Dynamic, adaptable to change, delivering under pressure and innovative.

Mindset

Hands on, commercially driven, and capable of managing a lean yet impactful marketing function that directly supports revenue targets.

Key Performance Indicators (KPIs)

• Lead Generation: Number and quality of marketing qualified leads contributing to the sales pipeline.
• Brand Visibility: Growth in digital engagement, followers, and brand recognition across key sectors (Energy, Government, Healthcare, etc.).
• Campaign ROI: Conversion of marketing campaigns into measurable business opportunities.
• Content Delivery: Timeliness and quality of marketing materials for tenders, presentations, and events.