Marketing Manager

For interested candidates, kindly fill out our pre employment from to assist with your application through the below link.

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Note: Only shortlisted candidates will be contacted for further steps in the selection process.

Job Title: Marketing Manager

Location: UAE (Dubai-based)

Territories Covered: UAE (Dubai & Abu Dhabi) / KSA (Riyadh & Jeddah)

Reports To: Director

Salary package:

The Company:

An exciting opportunity awaits you at Elite Sports Academy, one of the leading sports services companies in the Middle East. We are passionate about delivering top-quality services, including sports coaching and development, complete ECA programs for schools, sports holiday camps, facility management, and supplying PE teachers. Our organization offers a comprehensive range of curricular and extra-curricular sports programs, led by a team of fully-qualified coaches, throughout UAE and KSA.

The Candidate:

We are seeking a dedicated Marketing Manager to drive student registrations, brand strength and commercial growth across both UAE and KSA by managing Elite’s full marketing funnel — including paid digital campaigns, yearly marketing calendar planning, content strategy, agency management, new venue launches and data-driven performance reporting.

The purpose of this role is not just brand visibility, but predictable, measurable and cost-efficient enrolment growth.

Key Responsibilities:

1) Digital Marketing & Lead Generation

· Coordinate all paid advertising campaigns with the external SEO/SEM provider

· Create campaign briefs per sport, venue, age group and city

· Approve messaging, creatives, audience targeting and landing pages

· Track campaign performance: CPL, CTR, CPA, conversions

· Allocate and manage digital advertising budgets per programme and term

2) Brand & Content Strategy

· Lead content strategy across UAE & KSA based on storytelling, social proof and achievements

· Plan and manage production of reels, photos, testimonials, highlights and coach features

· Oversee social posting schedule and community management

· Maintain Elite’s brand identity and tone of voice across all channels

3) Annual Marketing & Social Calendar

· Build and manage a yearly calendar aligned to:

o Term 1, Term 2 and Term 3 seasons

o Winter, Spring, Summer & Mid-Term holiday camps

o Trials weeks, leagues and tournaments

o Back-to-school periods

· Plan campaigns in advance to ensure operations begin each term with full enrolment

4) New Venue Launch Marketing

• Lead the full marketing launch plan for every new venue across UAE & KSA
• Coordinate with operations and business development to understand:
• Schedules, capacities, pricing and target segments
• Execute a 6-week launch funnel: geo-targeted ads, landing pages, trials push, communications, social exposure
• Manage post-launch growth for first 60 days to ensure full classes and retention

5) Internal Marketing Support

• Provide branding and marketing materials for venues, leagues and camps
• Produce digital and physical assets including banners, posters and flyers
• Support sponsor activations and partner branding requirements

6) Data, Performance & Reporting

• Track the full customer journey from ad click → enquiry → trial → paid registration
• Produce weekly and monthly performance reports
• Recommend spend adjustments and optimisation plans
• Present campaign ROI and forecast upcoming demand by venue and sport

7) Management of External SEO/SEM Provider

• Supply campaign briefs, timelines and budget instructions
• Approve keyword strategy, ad copy and landing page alignment
• Review performance and challenge low-performing campaign elements
• Ensure SEO strategy supports Elite’s long-term growth objectives

Job Qualifications:

• 4–8 years performance-based marketing experience
• Strong ability to interpret data and make commercial decisions
• Proven experience managing external digital agencies
• Strong planning and project management skills
• Excellent communication and internal coordination skills
• Sports/education/youth/fitness industry experience preferred but not essential
• Highly organised and proactive — plans campaigns ahead of the season
• Comfortable working to KPIs and targets
• Makes decisions based on numbers, not “likes” or vanity metrics
• Confident managing agencies and suppliers
• Calm under pressure during peak registration periods
• Obsessed with improving conversions and ROI

Job Type: Full-time

Pay: AED12,000.00 - AED15,000.00 per month

Application Question(s):

• How much is your salary expectation?
• What is your notice period?

Education:

• Bachelor's (Required)

Experience:

• Marketing Manager: 2 years (Preferred)

License/Certification:

• UAE Driving License (Preferred)