Marketing Manager

For more than 35 years, our company has been the trusted name in roofing throughout Southwest Florida. Known for our tight-knit, family-style culture, we value teamwork, loyalty, and a commitment to excellence. As we continue to grow, we are seeking a skilled and motivated Marketing Manager to join our team and help drive our next chapter of development.

Position Summary

The Marketing Manager will be responsible for designing, managing, and implementing a comprehensive marketing plan focused on brand awareness, digital growth, website presence, and lead generation. This role requires strong experience in SEO, social platforms, paid digital ads, and website content development. The candidate will collaborate closely with sales, management, and field teams to ensure alignment with company goals while staying within budget.

This is an in-office position with occasional job-site visits and attendance at company or community events to stay engaged with daily operations and industry activity.

Key Responsibilities

• Develop, design, and implement a complete marketing plan that aligns with company goals and stays within budget.
• Increase brand awareness and strengthen our long-standing reputation as Southwest Florida’s go-to roofing company.
• Drive lead generation through SEO, social media management, digital content creation, and both paid and organic advertising strategies.
• Manage and optimize SEO performance, including keyword strategy, on-page enhancements, and analytics review.
• Add, update, and maintain website content to keep information current, relevant, and optimized for user experience and search performance.
• Create, manage, and monitor online advertising campaigns across Google, Facebook, and other digital platforms.
• Track, measure, and analyze marketing performance metrics; provide regular reports and data-driven recommendations.
• Design, oversee, and maintain inventory of company-branded materials such as brochures, signage, apparel, and marketing collateral.
• Work closely with sales and leadership to support and maximize both paid and organic lead generation.
• Manage the company’s online presence, including website updates, social media calendars, reputation management, and customer engagement initiatives.
• Attend job sites, company events, and community events to capture content and stay actively engaged with operations.
• Maintain awareness of industry trends, digital marketing best practices, and local market activity.

Required Qualifications

• Preference of degree in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experience in marketing plan creation and management.
• Minimum 2 years of experience in SEO and digital growth strategies (organic and paid).
• Experience updating, creating, and managing website content to maintain relevance and optimize performance.
• Experience with social media platforms, digital ads, content creation, and branding.
• Strong analytical skills with the ability to interpret and act on marketing data.
• Excellent organizational skills, attention to detail, and deadline management.
• Ability to work collaboratively with a family-oriented, close-knit team.

Work Environment & Schedule

• Full-time (40 hours/week)
• In-office position with occasional field/event responsibilities
• Fast-paced, collaborative environment with a long-standing team culture

Benefits

• 401(k) with company match
• Health benefits
• Paid time off (PTO)
• Supportive, family-style work environment
• Opportunity to work with the most trusted roofing team in Southwest Florida