Marketing Manager

<Job Summary>

THIS IS AN IN PERSON FULL TIME ROLE IN MANHATTAN, NEW YORK.
We are seeking an energetic and strategic Marketing Manager to lead our dynamic marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop comprehensive marketing strategies, oversee digital and traditional campaigns, and collaborate with cross-functional teams to elevate our market presence. Your expertise will help us connect with our target audiences effectively, boost engagement, and generate measurable results that support our business objectives. This is an exciting opportunity for a motivated professional eager to make a significant impact through innovative marketing solutions.

<Responsibilities>

• Develop and execute integrated marketing strategies that align with company goals, emphasizing multichannel marketing approaches including digital, print, and social media platforms.
• Lead the creation and management of compelling content marketing campaigns to enhance brand awareness and customer engagement.
• Oversee SEO efforts to improve website visibility, utilizing keyword research, on-page optimization, and backlink strategies.
• Manage social media marketing initiatives across platforms such as Facebook, LinkedIn, Twitter, and Instagram to increase followers and foster community interaction.
• Implement and optimize advertising campaigns using Google AdWords, Facebook Advertising, and other paid media channels to maximize ROI.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates through targeted email marketing and personalized messaging.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare detailed reports to inform future strategies.
• Coordinate with product management teams to support product launches through targeted promotional activities.
• Manage budgets for various marketing projects ensuring cost-effective allocation of resources while achieving desired outcomes.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic planning.
• Collaborate with creative teams to produce high-quality visual assets using Adobe Creative Suite for digital ads, print materials, and social content.
• Maintain up-to-date knowledge of industry best practices in performance marketing, B2B marketing, e-commerce strategies, and emerging digital trends.

<Qualifications>

• Proven experience in a senior marketing role with a strong understanding of multichannel marketing strategies.
• Demonstrated expertise in SEO, social media marketing, content creation, digital advertising (Google AdWords & Facebook Ads), and analytics tools like Google Analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS platform, HTML basics, and familiarity with marketing automation platforms.
• Strong copywriting skills with the ability to craft compelling messages tailored for diverse audiences.
• Experience managing advertising sales or working within an e-commerce environment is highly desirable.
• Excellent research skills combined with analytical thinking to interpret data insights into actionable plans.
• Ability to manage multiple projects simultaneously while meeting deadlines within budget constraints.
• Strong communication skills for effective collaboration across teams and stakeholders.
• A proactive mindset with a passion for innovation in digital marketing practices. Join us as we harness the power of creative marketing strategies to elevate our brand! This paid position offers a vibrant environment where your ideas will shape our growth trajectory while providing opportunities for professional development in a fast-paced industry.

Job Types: Full-time, Part-time

Pay: $22.00 - $27.00 per hour

Expected hours: 32 – 40 per week

Work Location: In person