Marketing Manager

Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns, with the ability to analyze performance metrics and optimize marketing strategies. This role offers an exciting opportunity to shape our company's market presence across various platforms, utilizing innovative marketing techniques and tools to achieve business objectives.

Responsibilities

• Develop and execute comprehensive marketing strategies across digital and print channels, including SEO, social media marketing, email marketing, and print advertising.
• Manage and optimize advertising campaigns on platforms such as Facebook Advertising, Google AdWords, and other paid media channels.
• Oversee content marketing efforts, including copywriting, blog posts, product descriptions, and multimedia content creation using Adobe Creative Suite.
• Implement and manage marketing automation tools to streamline campaigns and improve lead nurturing processes.
• Conduct market research to identify trends, customer needs, and competitive insights to inform marketing plans.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare reports for continuous improvement.
• Coordinate with sales teams to align marketing strategies with sales objectives, including B2B marketing initiatives.
• Manage the company's e-commerce platform, including WordPress site updates, HTML adjustments, and product management.
• Develop budgets for marketing projects and oversee their execution to ensure effective resource allocation.
• Lead multichannel marketing efforts that integrate digital advertising, social media outreach, email campaigns, and print advertising to maximize reach and engagement.

Skills

• Proven expertise in SEO, digital marketing, performance marketing, and analytics tools such as Google Analytics.
• Strong knowledge of social media marketing platforms including Facebook Advertising and other paid social channels.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Proficiency in marketing automation platforms and email marketing tools.
• Familiarity with e-commerce platforms like WordPress; basic HTML skills are a plus.
• Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Strong research skills to identify market trends and customer insights.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Effective communication skills for collaboration across teams including sales, product management, and creative departments. This position offers an engaging environment for a motivated professional eager to lead innovative marketing initiatives that make a measurable impact on company growth.

Pay: $25.00 - $60.00 per hour

Expected hours: 30.0 per week

Work Location: Hybrid remote in Irvine, CA 92614