Marketing Manager

Job Title: Marketing Manager

Reporting to: Vice President of Marketing and Development

Hours per week: 40 hours/week; Hybrid 3 days/week in office

Position Type: Non-exempt; Paid $50,000/year

Join The Bond Between: Saving lives, inspiring change

Our Story

At The Bond Between, we believe that relationships are the foundation of a harmonious world.

For over 16 years, we’ve been fostering meaningful connections between people, animals and the community. Our journey began with a simple yet profound realization that the bonds we form with each other and animals are magic. We wake up every morning saying yet to connecting people and animals, caring for them and helping them fill each other’s hearts.

Our Passion

We are passionate about creating a world where people and animals thrive together. Our work is guided by a deep understanding of the interconnectedness and interdependence of all living beings and a commitment to nurturing those relationships.

Our Vision

Imagine a world where every person has a supportive community, every animals has a loving home, and every connection is filled with compassion and understanding. This is the world we are building at The Bond Between. We envision a world where the bonds between people and animals are free of threats, barriers and limits. We do this by supporting and creating communities that nourish the bonds between people and animals.

Position Overview

The Bond Between is seeking a highly skilled, full-time Marketing Manager to lead the execution of our organization’s marketing strategy and drive brand visibility, engagement, and supporter growth. This position plays a pivotal role in bringing our mission to life across all marketing channels, ensuring consistent messaging, strong storytelling, and effective campaign implementation.

The ideal candidate is a strategic thinker who can also execute flawlessly someone who thrives in a fast-paced nonprofit environment, excels at project management, and is passionate about animal welfare.

Key Responsibilities

Marketing Strategy & Planning

● Develop and manage the annual marketing calendar, including campaigns, events,

fundraising initiatives, advocacy moments, and partner promotions.

● Translate strategic direction from the VP of Marketing & Development into actionable

marketing plans.

● Ensure all campaigns and communications uphold The Bond Between’s brand identity,

voice, and values.

Team Leadership & Collaboration

● Provide leadership, direction, and support to the marketing team: Social Media Manager,

Digital Marketing Coordinator, Merchandise Coordinator, Website Administrator, Graphic

Designer, and Marketing volunteers.

● Manage workload distribution, deadlines, workflows, and performance expectations.

● Collaborate closely with Development, Rescue Operations, and Community Engagement

teams to align marketing with organizational goals.

Campaign Execution

● Oversee content and messaging across digital platforms including social media, email,

website, PR/earned media, and paid media.

● Guide creation of compelling storytelling that highlights our rescue work, fosters

community engagement, and drives donations.

● Ensure coordinated execution of campaigns across all channels, maintaining consistency in messaging and timing.

● Partner with the Development team to support fundraising campaigns (e.g., Give to the Max Day, year-end giving, transport sponsorships, appeals).

Brand, Communications & Content

● Maintain and reinforce brand guidelines across all organizational communications.

● Approve major content pieces including social media campaigns, website updates, email

marketing content, and paid advertising.

● Creation of press materials, event promotions, and community engagement initiatives.

● Monitor trends in digital media, nonprofit marketing, and animal welfare to inform content and strategy.

Website, Email, and Digital Oversight

● Oversee website to ensure content, SEO, and user experience remain optimized and up to

date.

● Oversee email marketing and calendar execution in collaboration with the Digital

Marketing Coordinator.

● Review performance analytics and provide insights for continuous improvement across

platforms.

Partnerships, Events & Merchandise

● Support marketing needs for fundraising events, adoption events, and community

activations.

● Collaborate across departments to promote partner initiatives, corporate sponsorships, and co-branded campaigns.

● Oversee coordination of merchandise launches, promotions, and e-commerce updates.

Analytics & Reporting

● Regularly review metrics across social media, email, website, and paid advertising.

● Track marketing performance against department goals and identify areas for

improvement.

● Provide monthly reporting to the VP of Marketing & Development.

Required Qualifications

● Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related

field.

● 3–5 years of professional marketing experience (nonprofit experience preferred).

● 1+ years of team leadership or management experience.

● Demonstrated success planning and executing multi-channel marketing campaigns.

● Strong project management skills with the ability to manage competing priorities.

● Exceptional writing, editing, and storytelling abilities.

● Strong understanding of digital marketing best practices including SEO, social media, email marketing, and analytics.

● Proficiency with Google Workspace, Meta/Instagram tools, website CMS platforms, and

email marketing systems.

Desired Qualifications

● Experience working in an animal welfare or nonprofit environment.

● Familiarity with marketing for fundraising campaigns.

● Comfort being on-site with animals for content capture.

● Creative thinking and a passion for mission-driven storytelling.

What We’re Looking For:

A collaborative, proactive, organized marketing leader who:

● Loves building processes and systems

● Can balance creative ideas with strong execution

● Brings positivity, leadership, and problem-solving to their team

● Is passionate about saving animal lives and telling their stories

Who We Are - Our Core Values:

At The Bond Between, we are more than just an organization – we are a community.

- We lead with compassion: We believe that every living being deserves kindness, respect

and understanding.

- We focus on solutions: We are constantly striving to come up with new ideas, new

processes and new programs to fill gaps in our community. We say yes when others say

no.

- We act with open minds: We believe and accept that both people and animals can

change. Each of us believes we can change, too.

- We believe in collaboration: When we see a need, we seek out collaborative solutions.

We put our own egos aside to form partnerships with people from all walks of life in order

to support our communities in the most effective, inclusive way.

- We do what we say we are going to do: we are reliable, flexible, and understand that we

are part of a bigger picture. When we say we will do something, our teammates know it will

be done. The Bond Between operates like a business; a business that knows our success

equals more lives saved.

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan

Work Location: In person