Marketing Manager

Job Summary:

The Marketing Manager is responsible for developing and implementing marketing strategies to increase brand awareness, drive footfall, and boost sales for the Jewels & Sarees showroom. This role involves planning campaigns, managing digital and offline promotions, coordinating events, and analyzing market trends to position the brand effectively in a competitive market.

Key Responsibilities:

Marketing Strategy & Planning:

• Develop comprehensive marketing plans aligned with business objectives and seasonal peaks (festivals, weddings).
• Identify target customer segments and craft strategies to engage them effectively.
• Monitor competitor activities and market trends to adapt marketing approaches.

Campaign Management:

• Plan and execute promotional campaigns, including offers, discounts, and festive collections.
• Manage digital marketing efforts such as social media, email marketing, and online ads.
• Coordinate with external agencies and vendors for advertising, branding, and PR activities.

Event Management & Customer Engagement:

• Organize in-store events, fashion shows, product launches, and customer loyalty programs.
• Collaborate with the Customer Relationship Manager to enhance client engagement and retention.
• Plan and manage bridal trousseau exhibitions and exclusive preview events.

Brand Building & Communication:

• Ensure consistent brand messaging across all marketing materials and customer touchpoints.
• Develop creative content for print, digital, and in-store promotional materials.
• Manage the showroom’s social media presence and website updates.

Budget & Performance Tracking:

• Prepare and manage the marketing budget efficiently.
• Track campaign performance and generate reports with insights and recommendations.
• Optimize marketing spend based on ROI and business goals.

Qualifications & Experience:

• Graduate/Postgraduate in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing, preferably in retail, fashion, jewellery, or luxury sectors.
• Proven track record of planning and executing successful marketing campaigns.

Key Skills:

• Strong knowledge of digital and traditional marketing channels
• Creative thinking and strong communication skills
• Event planning and vendor management expertise
• Analytical skills to measure campaign effectiveness
• Proficiency with marketing tools and social media platforms

Preferred Traits:

• Passion for ethnic fashion and jewellery
• Ability to work under deadlines and manage multiple projects
• Team player with leadership capabilities
• Adaptable to evolving market trends

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Food provided
• Provident Fund

Work Location: In person