Marketing Manager

At WebsterRogers, we combine career potential, personal growth, and a collaborative team environment. We are seeking an experienced Marketing Manager to lead strategic marketing initiatives across our Charleston, Florence, or Myrtle Beach locations. Hybrid work options will be considered for the right candidate.

The Marketing Manager will own the firm’s marketing strategy, driving visibility as the premier employer and trusted partner in assurance, tax, and advisory services. This leadership role will oversee the development and execution of integrated marketing plans and collaborate closely with firm leadership to achieve measurable growth objectives.

Key Responsibilities of the Position Include:

Strategic Leadership

• Develop and execute firm-wide and service-line marketing strategies aligned with business goals.
• Serve as a strategic advisor to leadership on branding, positioning, and market growth opportunities.
• Establish KPIs and track ROI for all marketing initiatives, reporting results to executive leadership.

Brand Development & Digital Strategy

• Oversee the firm’s brand identity and ensure consistency across all channels.
• Lead website strategy and optimization to drive lead generation and talent acquisition.
• Direct social media strategy to enhance employer branding and thought leadership.

Content & Communications

• Drive thought leadership initiatives, including articles, whitepapers, and multimedia content.
• Oversee development of high-value marketing collateral and persuasive sales materials.
• Manage internal and external communications, including press releases and recruitment marketing.

Events & Sponsorships

• Lead planning and execution of major firm events, webinars, and conferences.
• Evaluate sponsorship opportunities and ensure measurable ROI.

Sales & Business Development Support

• Partner with practice leaders to develop proposals and presentations that win business.
• Oversee CRM and sales pipeline management to ensure accurate data and reporting.

Team Leadership

• Manage and mentor marketing team members, fostering professional growth and collaboration.
• Promote innovation and continuous improvement in marketing processes and tools.

Qualifications

• Bachelor’s degree in marketing, business, or related field; advanced degree preferred.
• 5–7 years of progressive marketing experience, ideally in professional services.
• Proven ability to lead strategic marketing initiatives and manage teams.
• Strong analytical, communication, and leadership skills.
• Stellar writing skills.
• Ability to juggle multiple tasks and adjust to changing priorities.
• Experience working with CRM/Microsoft Dynamics, email distribution software, social scheduling tool and Canva/design software.

What We Offer

• Competitive compensation with performance-based bonuses.
• Comprehensive benefits package, including 401(k) match and parental leave.
• Flexible work options and generous PTO.
• Professional development, mentorship, and leadership opportunities.
• A collaborative culture with direct access to firm leadership.
• The opportunity to grow and shape the future of WebsterRogers