Marketing Manager

Town Square Community Center, Green Lake’s lively hub for events, programs, and community connection, is seeking a creative and results-driven Marketing Manager to lead and execute our integrated marketing plan. The ideal candidate is organized, deadline-oriented, and brings both strategic vision and hands-on execution. Strong writing, design sensibility, and storytelling skills are essential, along with an entrepreneurial spirit and a passion for community engagement.

The Marketing Manager is a key member of our small, dedicated team and reports directly to the Executive Director.

Key Responsibilities

Marketing & Communications Strategy

• Develop and implement Town Square’s brand strategy.
• Create and execute marketing plans for programs, events, rentals, and community initiatives.
• Ensure consistent and compelling messaging across all communications.
• Collaborate with program and event teams to meet attendance and participation goals.
• Set annual marketing goals with the Executive Director and manage within budget.

Content Creation & Media

• Produce engaging content for website, social media, email, flyers, brochures, and mailings.
• Write and distribute press releases and coordinate media outreach.
• Manage online and print advertising campaigns.
• Capture photos and video of events and day-to-day activities.
• Build and maintain relationships with local and regional media outlets.

Brand & Collateral Management

• Oversee production of marketing materials including signage, direct mail, and promotional pieces.
• Maintain photo and video libraries.
• Develop case studies and success stories to highlight Town Square’s impact.
• Track, analyze, and report on marketing performance; adjust strategies as needed.

Qualifications

• Minimum 2 years of professional experience in marketing, communications, or journalism.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Work Location: In person