Marketing Manager

Description:

Walt Churchill’s Market is looking for a Full-Time Marketing Manager for our Corporate Office in Maumee, OH.

Help shape how customers experience WCM. As part of our employee owned team, the Marketing Manager crafts omni-channel campaigns, aligns with cross-functional partners, and leads a creative team to tell our story with clarity, consistency, and impact.

Essential Responsibilities:

• 
  Develop and execute the company’s comprehensive marketing strategy, including a yearly campaign and event calendar designed to attract new customers and retain existing ones.
• Communicate effectively and timely, both internally and externally
• Manage the annual marketing budget, ensuring responsible spending, monitoring ROI, and supporting P&L projections.
• Conduct ongoing market and competitor research to identify customer opportunities and inform strategic decisions.
• Build and maintain strong brand awareness and positioning, ensuring a unified brand voice across all platforms.
• Monitor marketing performance, analyze data trends, and adjust strategies to optimize results.
• Develop social media and website content with an understanding of SEO, aligning efforts with sales and Marketing goals.
• Oversee and manage the customer loyalty program (AppCard).
• Provide excellent customer service by responding to and sharing customer feedback, questions, and concerns.
• Stay current with industry trends and utilize modern marketing tools to regularly monitor and report on campaign performance.
• Collaborate with the Marketing team to manage the social media calendar and create engaging content that reflects WCM’s products and brand.
• Manage graphics and messaging for weekly specials, flyers, and circulars.
• Partner with Leadership, Sales, and store teams to develop social media, email, and marketing content that drives sales while preserving brand integrity.
• Participate in meetings and brainstorming sessions, contributing innovative ideas and recommendations.
• Build and maintain strong working relationships with Leadership, Sales, Store Management, and Department Managers through open and frequent communication.
• Prioritize tasks effectively and work efficiently to meet deadlines.
• Set a positive, professional example and promote constructive change within the company.
• Follow established departmental and store policies and procedures.
• Strengthen the WCM brand across all internal, external, personal, and professional channels.
• Demonstrate a mindset that is customer-focused, product-minded, detail-oriented, forward-thinking, and consistent.
• Effectively supervise Marketing Department staff.
• Show commitment to continuous improvement by integrating constructive feedback and supporting team and individual achievement.
• Professionally represent WCM when working with service providers, contractors, and press.
• Facilitate communications surrounding charitable donation requests.
• Provide support as needed to ensure the overall success of the company.

We Offer:

• Become a WCM Owner! (Employee Stock Ownership Plan)
• Accrued paid time off
• Paid holidays
• Medical/Dental/Vision Insurance
• Employee Discount
• 401(K) with company match
• Training and job advancement opportunities

Come be part of our 100+ year tradition and see why Walt Churchill's Market is "Better Because"!

Requirements:

Required Skills/Abilities

• Demonstrated ability to assess situations and make sound, high-impact decisions.
• Strong working knowledge of social media platforms, brand development principles, and creative production processes.
• Proven ability to multi-task and manage multiple projects simultaneously in a fast-paced environment.
• Willingness and flexibility to work weekends, evenings, and holidays as needed to support Marketing and social media initiatives.
• Proficiency in design and office software, including Adobe Creative Suite and Microsoft Office.
• Strong leadership capabilities paired with strategic thinking and effective & timely communication skills.

Education and Experience

• Bachelors degree in marketing, communication, business or related field preferred
• 2-3 years marketing experience or combination of education, training, and experience
• Experience with basic photographic principles—such as color management, lighting, editing, and staging—to produce high-quality imagery for print, digital, and video advertising.
• Some public relations or professional communications knowledge and/or experience preferred
• Experience in a retail grocery environment, strongly preferred

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times.
• Ability to travel to various worksites to complete assigned duties.
• Occasional instances of lifting and carrying, stooping, twisting, crouching, and reaching