Marketing Manager

Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns. This role offers an exciting opportunity to develop innovative marketing strategies, oversee advertising efforts, and analyze campaign performance to optimize results. The Marketing Manager will play a pivotal role in expanding our reach across digital platforms and enhancing our market presence.

Responsibilities

• Develop and execute comprehensive marketing strategies across multiple channels, including digital, print, and social media.
• Manage and optimize SEO and SEM campaigns to increase online visibility and website traffic.
• Oversee social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Implement multichannel marketing campaigns integrating email marketing, content marketing, and advertising sales.
• Utilize marketing automation tools to streamline campaigns and improve lead nurturing processes.
• Create compelling content for websites, blogs, newsletters, and advertisements using copywriting best practices.
• Manage advertising campaigns using Google AdWords, Facebook Advertising, and other paid media channels.
• Analyze website traffic with Google Analytics and other analytics tools to measure campaign effectiveness.
• Coordinate product management initiatives related to marketing efforts for e-commerce platforms built on WordPress or similar CMS.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Collaborate with sales teams to align marketing strategies with sales objectives and support B2B marketing initiatives.
• Prepare budgets for marketing projects and monitor expenditures to ensure efficient resource allocation.

Skills

• Proven expertise in SEO, digital marketing, performance marketing, and content marketing strategies.
• Strong knowledge of social media marketing platforms and advertising tools such as Facebook Advertising and Google AdWords.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for creating visual content.
• Familiarity with HTML, WordPress, and basic web development principles for content management and website updates.
• Ability to analyze data using Google Analytics and other analytics tools to inform decision-making.
• Excellent copywriting skills with the ability to craft engaging messages tailored to target audiences.
• Experience in multichannel marketing campaigns across various platforms including email marketing tools like Mailchimp or HubSpot.
• Knowledge of B2B marketing practices, product management principles, budgeting processes, and print advertising methods.
• Strong research skills to stay updated on industry trends and emerging digital marketing techniques. This position offers a challenging yet rewarding environment where innovative thinking is valued. The successful candidate will be instrumental in shaping our brand’s future through strategic planning, creative execution, and data-driven analysis.

Pay: From $75,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance

Work Location: In person