Marketing Manager – B2B Industrial Solutions

Marketing Manager – B2B Industrial Solutions

Location: Indianapolis, IN (Hybrid)
Reports to: VP Sales / Chief Growth Officer
Compensation:

• Base Salary: $78,000
• Profit Sharing: $100,000+
• Enterprise Incentive Plan: Up to $1,000,000 based on company growth trajectory

About Enviropeel

Enviropeel Advanced Reliability Solutions is a fast-growing industrial technology company revolutionizing asset protection and maintenance. Our proprietary thermoplastic coating system prevents corrosion, extends equipment life by up to 500%, and reduces maintenance costs by as much as 85%.

Used worldwide across mining, oil & gas, utilities, marine, and manufacturing, Enviropeel’s products are trusted by leaders like GAF, Georgia-Pacific, Owens Corning, and the U.S. Coast Guard. With expansion plans across North America, Europe, India, and Australia, Enviropeel is entering its most exciting growth phase yet and we’re looking for a marketing leader to help tell our story to the world.

Role Overview

The Marketing Manager will be the architect of Enviropeel’s B2B marketing engine driving awareness, demand generation, and sales enablement for a global industrial audience. You’ll develop and execute marketing programs that support our Enterprise Growth Initiative (EGI), build credibility with distributors and OEM partners, and position Enviropeel as the go-to brand in industrial reliability and asset protection.

This role is ideal for a hands-on, strategic marketer who thrives in entrepreneurial environments and wants to make an outsized impact on a company’s next growth chapter.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute the annual marketing plan and budget aligned with EGI growth targets ($31M sales goal for 2026).
• Translate business objectives into integrated marketing campaigns that support key verticals: Oil & Gas, Mining, Utilities, Manufacturing, and Marine.
• Partner with leadership to develop business case justifications, gain-share models, and ROI tools to support enterprise sales efforts.

Brand & Content Development

• Lead the creation of marketing collateral, case studies, and vertical-specific materials (e.g., Pulp & Paper, Utilities, OEMs, Lumber/Forestry).
• Maintain a consistent brand voice across digital and print channels, emphasizing reliability, innovation, and sustainability.
• Develop video, photo, and technical content highlighting Enviropeel’s proven performance and global use cases.

Digital & Demand Generation

• Oversee digital presence improvement — including website optimization, SEO/SEM, LinkedIn growth strategy, and paid campaigns targeting industrial buyers.
• Build out lead nurturing and drip campaigns to support distributor and direct sales follow-up.
• Collaborate with CRM and automation partners to increase lead conversion and reporting transparency.

Sales Enablement & Events

• Create sales tools and presentations to support both corporate and field sales teams.
• Coordinate trade shows and industry events (e.g., WEFTEC, mining and oil & gas expos), ensuring Enviropeel’s presence reflects its category leadership.
• Partner with the VP Sales and Tech Services teams to align messaging, pricing, and distributor engagement.

Market Intelligence & Partnerships

• Conduct market and competitive analysis in coatings, MRO, and industrial reliability sectors to inform positioning and differentiation.
• Support development of distributor and ecosystem partner programs with joint marketing materials and co-branded campaigns.

Qualifications

Required

• 5+ years of B2B marketing experience, ideally in industrial, manufacturing, coatings, or reliability sectors.
• Proven experience creating marketing content that simplifies technical solutions for executive audiences.
• Strong digital marketing skills — CRM, email automation, and data-driven campaign optimization.
• Exceptional writing, storytelling, and brand-building abilities.
• Ability to thrive in a growth-stage environment — resourceful, adaptable, and entrepreneurial.

Preferred

• Experience supporting distributor/OEM partner marketing or channel sales enablement.
• Understanding of maintenance, reliability, or asset management industries.
• Comfort collaborating with engineers, sales teams, and executive leadership.

What We Offer

• Base Salary: $78,000
• Profit Sharing: Target $100,000+ annually, based on company performance.
• Enterprise Incentive Plan: Potential to earn up to $1M tied to company growth and expansion milestones.
• Ownership Opportunity: Structured to reward long-term contributors as Enviropeel scales globally.
• Career Growth: Be part of a fast-scaling organization with global visibility and direct access to senior leadership.
• Purpose-Driven Impact: Join a company solving real industrial challenges — extending the life of critical assets, reducing waste, and contributing to sustainable operations worldwide.
  

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