Marketing Manager - Performance Marketing

We’re looking for a Performance Marketing Specialist with experience across European, APAC, or US markets.

You’ll take ownership of campaign strategy, creative direction, and content delivery across paid search, paid social, and SEM, while partnering with agencies to plan, buy, and optimise media. With expertise in SEO/SEM, digital ad buying, and CRM tools, you’ll drive lead generation, brand growth, and measurable results. PR knowledge is a plus.

Based in Abu Dhabi, this role is perfect for a marketer who thrives on combining data, technology, and storytelling to deliver results.

Key Responsibilities

• Develop and execute integrated performance marketing campaigns with clear KPIs
• Lead content, messaging, and creative across channels
• Manage campaigns end-to-end: segmentation, media buying, optimisation, analytics
• Collaborate with agencies and internal teams to maximise results
• Optimise websites, funnels, and digital assets for conversions
• Support sales and investor relations with marketing collateral
• Apply PR knowledge to amplify campaigns and manage reputation

Candidate Profile

• 6 years’ experience in performance marketing, digital strategy, and campaign management (B2B fintech, SaaS, financial services preferred)
• Proven success with paid search, paid social, SEM, and programmatic campaigns
• Strong SEO/SEM, CRM, and analytics expertise
• Experience managing agencies and multi-channel campaigns
• Data-driven, results-focused, and able to work independently
• Global perspective with exposure to European, APAC, or US markets