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Marketing Manager – Resident Shows
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Marketing Manager – Resident Shows
Sales, Marketing and Communications
Full-Time Position
Cirque du Soleil Entertainment Group (“CDSEG”) is seeking a dynamic and results-driven Marketing Manager to lead promotional and strategic marketing efforts for our Las Vegas resident shows.
Reporting to the Director of Marketing, this role is responsible for developing, executing, and optimizing integrated marketing strategies that drive awareness, engagement, and ticket sales. The ideal candidate is a creative thinker with strong analytical skills, thrives in a fast-paced entertainment environment, and is passionate about storytelling and audience growth.
Key Responsibilities
Strategic Planning & Execution
- In collaboration with the Director of Marketing, and Senior Director of Marketing & Brand, to define and implement the annual marketing strategies for Cirque du Soleil Las Vegas resident shows.
- Develop and oversee comprehensive marketing plans to reach both visitor and local audiences, maximizing visibility across traditional, digital, and experiential channels.
- Monitor performance against KPIs, proactively adjusting strategies to meet revenue and attendance goals within approved budget parameters.
- Identify new opportunities and innovative marketing tactics to test and refine throughout the year.
Market & Media Oversight
- Serve as the in-market marketing lead, providing ongoing assessments of visibility, competitive positioning, and new opportunities across Las Vegas.
- Collaborate with cross-functional teams to optimize media and advertising for maximum ROI and implement initiatives to support short-term and long-term growth opportunities.
- Manage agency relationships and oversee campaign execution, including creative production, trafficking, and performance analysis.
Creative & Brand Management
- Partner with the creative teams to maintain the integrity of each show’s brand identity while innovating on-market creative approaches.
- Lead the development of new advertising materials, print, digital, video, out-of-home, and experiential, to ensure consistent storytelling across all platforms.
- Collaborate on photo/video shoots, in-market activations, and content initiatives supporting seasonal campaigns and special events.
Partnerships & Collaboration
- Foster strong working relationships with property and partner marketing teams to align campaigns, cross-promotions, and on-property visibility.
- Ensure compliance with all partnership agreements and coordinate approvals as needed.
Budget & Administration
- Manage annual marketing and media budgets for assigned shows, including forecasting, accruals, and invoice processing.
- Track and evaluate campaign results, compiling post-campaign recaps and actionable insights for leadership.
- Oversee vendors and production schedules to ensure timely and cost-effective delivery of assets.
Additional Duties
- Represent Cirque du Soleil’s Resident Shows Division at select industry, partner, or community events.
- Support cross-show portfolio marketing initiatives when applicable.
- Perform other duties as assigned.
Qualifications & Skills
- Bachelor’s Degree in Marketing, Communications, Business, or related field.
- 3-5 years of marketing experience, preferably in entertainment, hospitality, or live events.
- Proven track record managing integrated marketing campaigns from strategy to execution.
- Strong analytical, project management, and presentation skills.
- Excellent communication and relationship-building abilities across all organizational levels.
- Experience managing external agencies and cross-functional teams.
- Proficient in Microsoft Office and comfortable analyzing data to inform strategy.
- Knowledge of Las Vegas market and visitor trends is highly preferred.
- Must be able to work flexible hours and occasionally attend events or activations on evenings and weekends.
- Fluent in English (written and spoken).
- Verification of the right to work in the United States.
As you can imagine, working with a circus can be quite different from other organizations, and at Cirque du Soleil Entertainment Group, we embrace these differences loudly with enthusiasm. We realize that one size fits none and invite you to come create your own specialized experience with us to see exactly what we’re talking about, firsthand.
Our emotion-provoking shows are just the tip of the iceberg: laced throughout our organization, you will find creative minds who are empowered to use their voices and be themselves, their truest selves. Diversity to us means various perspectives, fresh ideas and continuous improvement of the way we do things. We won’t pretend like we have every answer, that’s why we need you! The employees here are the center of what we do, the voices behind the final product and amazing performances on stage.
When you think of your ideal workplace, what comes to mind? For us, it looks (and really is) like this:
- Teamwork – we thrive with collaborative teams, regardless of titles or departments;
- Respect – when we ask someone to join our team, it’s because we trust and respect you;
- Integrity – whether you work behind-the-scenes or in the office, you’re being counted on. We are a team and integrity goes a long way here, and like we mentioned previously, trust is important;
- Authenticity – we want you to bring your full self to work, this is a place where you don’t need to fit into a box to belong; diverse perspectives foster even more creativity in the workplace. We embrace the human behind the employee number;
- Being heard – you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience. We value open and transparent communication, and we want you to be heard!
Come create with us and let us show you what a “circus family” feels like!
Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
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