Marketing Manager (Ultra Luxury Interior Design)

About the Role:

We are seeking a dynamic and brand-oriented Marketing Manager to drive the marketing strategy of a premium interior design and furnishing company in Dubai. The role is focused on Italian luxury aesthetics , overseeing both traditional and digital marketing to position the brand as a leader in high-end, end-to-end Italian-themed interiors.

PRIORITY WILL BE GIVEN TO CANDIDATES WHO ARE AVAILABLE TO JOIN IMMEDIATELY.

Key Responsibilities:

Brand Positioning & Strategy

• Define and execute a comprehensive marketing strategy that aligns with the company’s positioning in Italian luxury interiors.
• Elevate brand awareness and perception among HNW individuals, developers, architects, and luxury lifestyle influencers in the UAE.
• Ensure all communication reflects the brand’s Italian design ethos, craftsmanship, and sophistication.

Digital Marketing

• Lead content creation and curation for social media, website, and digital campaigns.
• Manage SEO, Google Ads, and paid social media campaigns to generate qualified leads.
• Oversee email marketing campaigns, newsletters, and CRM engagement workflows.

Offline & In-Showroom Marketing

• Plan and execute luxury events, showroom activations, private viewings, and collaborations with interior design professionals or luxury lifestyle brands.
• Coordinate photoshoots and videos showcasing project completions and product storytelling.
• Work closely with the showroom team to optimize visual merchandising and in-store communication.

Partnerships & PR

• Build partnerships with architects, developers, interior designers, and luxury real estate agencies.
• Manage relationships with PR firms, influencers, and design publications.
• Ensure regular media coverage in premium home décor, lifestyle, and design platforms (online & print).

Market Research & Analytics

• Monitor market trends in luxury design and interiors, especially within the Italian furnishing segment.
• Analyze marketing performance metrics, conversion data, and customer behavior to optimize campaign ROI.
• Conduct competitor benchmarking and brand perception studies.

Requirements

• Education: Bachelor's in Marketing, Communication, Interior Design, or a related field. MBA is a plus.
• Experience: Minimum 5 years in marketing roles, preferably within luxury interiors, design, or high-end retail environments.
• Design Fluency: Aesthetic sensibility and understanding of Italian interiors, design trends, and luxury consumer behavior.
• Skills:
• Strong copywriting and visual storytelling abilities.
• Proficiency in marketing tools: Google Analytics, Meta Ads Manager, Mailchimp/HubSpot, Canva/Adobe Suite.
• Event planning and partnership negotiation experience.
• Excellent communication skills in English (Arabic or Italian is an asset).