Marketing Representative and Social Media Manager

Overview
Are you passionate about crafting compelling narratives and engaging audiences across digital platforms? We’re seeking a dynamic Marketing Representative and Social Media Manager to elevate brand visibility, foster meaningful relationships, and drive innovative marketing campaigns. This paid position offers an exciting opportunity to blend creativity with strategic thinking, making a tangible impact in the digital marketing landscape. If you thrive in a fast-paced environment and are eager to develop your skills in social media management, content creation, and branding, this role is perfect for you!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more to increase brand awareness and engagement.
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts, monitoring interactions, and analyzing performance metrics with Google Analytics and web analytics tools.
• Create visually appealing content including graphics, videos, photography, and written posts utilizing industry related software.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights to refine marketing strategies.
• Implement SEO best practices and keyword research techniques to optimize content for search engines and improve online visibility.
• Manage public relations efforts by crafting press releases, coordinating media outreach, and fostering positive relationships with stakeholders.
• Oversee branding initiatives ensuring consistent messaging across all channels while supporting e-commerce efforts through targeted digital marketing campaigns including Facebook Advertising.
• Proofread all content meticulously to uphold quality standards before publication; ensure accuracy and brand alignment.
• Collaborate with cross-functional teams to develop innovative campaigns that integrate video editing, web analytics, and social media marketing strategies.

Requirements

• Proven experience in social media management with a strong understanding of social media platforms’ algorithms and best practices.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with digital marketing tools including Hootsuite or Buffer for scheduling; Google Analytics for performance tracking; Facebook Advertising for targeted campaigns.
• Knowledge of SEO techniques, keyword research, social listening tools, and web analytics to optimize content performance.
• Strong written communication skills with an eye for proofreading and content creation that resonates with diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in branding efforts.
• Experience in relationship management within public relations contexts; ability to foster positive stakeholder engagement.
• Basic photography skills for creating engaging visual content; familiarity with e-commerce platforms is advantageous. Join us in shaping impactful marketing strategies that inspire audiences worldwide! This role offers a vibrant environment where creativity meets data-driven decision-making—perfect for motivated individuals eager to grow their careers in digital marketing and social media management.

Job Types: Full-time, Part-time, Internship

Pay: $20,000.00 - $35,000.00 per year

Expected hours: 10 – 25 per week

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Lakeland, Florida 33813