Marketing Specialist

Job Responsibilities:

• Develop and implement comprehensive marketing plans and campaigns aligned with business goals.
• Collaborate with internal teams to ensure brand consistency across all marketing activities.

Digital Marketing Management

• Manage and optimize digital channels, including the company website, social media platforms, and email marketing.
• Implement SEO/SEM initiatives to enhance online visibility and engagement.
• Maintain content calendars and manage daily posting across platforms.

Content Creation & Branding

• Produce engaging content for social media, blogs, website, marketing materials, and promotional campaigns.
• Coordinate with photographers and videographers to develop visual content for listings and marketing campaigns.
• Ensure brand tone, messaging, and visual identity are reflected consistently.

Advertising & Lead Generation

• Manage advertising budgets and campaigns across property portals, Google Ads, and social media.
• Optimize ad performance to maximize ROI and generate qualified leads for sales teams.
• Monitor campaign performance and adjust targeting and messaging as needed.

Performance Analysis & Reporting

• Track and analyze marketing data and campaign effectiveness using analytics tools (e.g., Google Analytics).
• Prepare regular performance reports and insights for management.
• Recommend improvements based on data trends and market conditions.