Marketing Specialist

Key Responsibilities

• Webinar and podcast support – Working with the head of communications to support our thought leadership , content creation, and ABM initiatives to drive awareness and education inte rnally and externally. (Gwen)

• Communication Support: Contribute to internal and external communication initiatives such as email campaigns, newsletters, employer branding programs, and lead nurturing sequences to engage audiences and drive brand awareness. (Gwen)

• Reporting & Analytics: Supporting the tracking and analysis of key marketing metrics (attribution) , preparing monthly and quarterly performance reports, and supporting opportunity source tracking to inform strategy and optimization (Me)

• Lead Management: Assist with list creation, lead capture, and campaign follow-up to ensure timely assignment, accurate tracking, and ongoing data hygiene within CRM and marketing automation systems. (Caity)

• Digital Marketing & Campaign Support: Collaborate with the Head of Growth to update and maintain landing pages and ad campaigns , email sequences, and other needs for both direct and partners.

• Misc . additional tasks as needed (including support for events, SWAG, etc.)
  

Qualifications

• Bachelor’s degree in Marketing , Communications, Business, or a related field.

• 3–6 years of experience in marketing, preferably in B2B or Industrials .

• Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).

• Strong writing and editing skills; ability to tailor content to different audiences and channels.

• Support our digital marketing and web strategy including web updates and landing page creation

• Excellent organizational skills with the ability to manage multiple projects simultaneously.

• Data-driven mindset with an eye for insights and optimization.

• Creative thinker with a collaborative approach and strong attention to detail.
  

Preferred Skills

• Experience with SEO/SEM, paid media, or social advertising.

• Familiarity with ABM (Account-Based Marketing) strategies.

• Basic design or video editing skills (Canva, Adobe Creative Suite).

• Experience supporting events, webinars, or tradeshows.

Benefits :

• Competitive Salary
• Salaried non-exempt
• Annual bonus based on company and individual performance
• Health and life insurance
• 401K match
• Flexible Time Away (FTA)
• Coverage for parking; RTD pass; free gym membership

Salary range : $80,000 - $100,000