Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our innovative marketing team. In this role, you will develop and execute comprehensive marketing strategies that elevate brand visibility, engage target audiences, and drive business growth across multiple channels. Your expertise in digital marketing, content creation, and analytics will be instrumental in shaping impactful campaigns that resonate with diverse audiences. This paid position offers an exciting opportunity to harness your creativity and analytical skills in a fast-paced environment committed to excellence and continuous improvement.

Duties

• Design and implement multichannel marketing campaigns utilizing social media platforms, email marketing, print advertising, and digital advertising channels such as Google AdWords and Facebook Advertising.
• Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic, leveraging tools like WordPress, HTML, and Google Analytics.
• Manage content marketing initiatives including copywriting, blog posts, product descriptions, and promotional materials to attract and retain customers.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decision-making.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement through personalized messaging.
• Analyze campaign performance metrics using analytics platforms to measure ROI, optimize strategies, and report on key performance indicators (KPIs).
• Collaborate with sales teams on advertising sales initiatives and product management projects to align marketing efforts with business objectives.
• Develop budgets for marketing campaigns, monitor expenditures, and ensure efficient allocation of resources across projects.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, performance marketing, and multichannel strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation and visual design tasks.
• Hands-on experience with Google Analytics, Google AdWords (now Google Ads), Facebook Advertising platforms, and marketing automation tools.
• Knowledge of e-commerce platforms such as Shopify or similar systems; familiarity with WordPress and basic HTML coding is a plus.
• Excellent research skills combined with strong copywriting abilities to craft compelling content tailored for B2B (business-to-business) audiences.
• Ability to analyze data effectively to inform decisions and optimize ongoing campaigns for maximum impact.
• Strong organizational skills with experience managing multiple projects simultaneously within budget constraints.
• A proactive mindset with excellent communication skills to collaborate across teams and stakeholders effectively. Join us as a Marketing Specialist where your innovative ideas will shape impactful campaigns that drive growth! We’re dedicated to fostering a vibrant environment where your skills thrive—empowering you to make a real difference through strategic marketing excellence!

Pay: $87,004.04 - $106,607.02 per year

Benefits:

• 401(k)
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Work from home stipend

Work Location: In person