Marketing Specialist (ACPE)(05-0215)

JOB
Do you thrive in a team-centric environment?Are you seeking a position that encourages creative thinking?If so, you are encouraged to join the Communications and Outreach team at the Alaska Commission on Postsecondary Education (ACPE)! The Alaska Commission on Postsecondary Education (ACPE) is recruiting for a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE’s social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision. ACPE values continuous learning and growth. ACPE hires engaged candidates who are willing to expand their knowledge and stills, and is willing to train the right candidates.ACPE is the State's postsecondary education agency, promoting access to, and success in, education and career training after high school. Our Anchorage office is conveniently located on Bragaw Street, with convenient access to public transportation, ample parking, shopping, and more. Positions with the Commission are eligible for all State of Alaska health care, leave and retirement benefits. For more information about ACPE, our mission and our services, visit our website at: http://acpe.alaska.gov The ideal candidate will possess some or all of the following knowledge, skills, and abilities: Knowledge of: Marketing elements, such as SEO, social media, marketing research methodsMarketing data analytics & toolsCurrent state and national trends in higher educationCurrent state and national trends in social media development and implementationEducation challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populationsSkills in: Effective communications, both written and oral, including written summaries and analyses of complex information Fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholdersPrioritizing, persuasion, and negotiation Problem identification and resolutionMS Office Marketing Software (Adobe Creative Suite)Applications (Web analytics, Google Adwords, etc.)Developing and maintaining relationships with internal and external partnersUnderstanding and interpreting communications and applying appropriate policies, regulations and lawsAbility to: Perform high level analysis of data; identify trends and develop charts/graphs to visually represent information; Develop strategic content and schedule implementationManage content and agency engagementInter-agency and external stakeholder campaign coordinationPerform job functions responsibly, take initiative and develop ideas with supervisor and co-workersProfessionally and accurately represent ACPE, our programs, and partnersArticulate the value of postsecondary educationCollaborate across agency marketing/outreach and external stakeholders in support or ACPE’s strategic plan

EXAMPLE OF DUTIES
Baccalaureate degree in related marketing/communications field or four years of relevant professional experience.Directly relevant experience may be substituted for the education requirement on a year-by-year basis. However, preference will be given to applicants meeting the degree requirement.Other Information: This is a fully exempt job class under AS 39.25.110(11).

SUPPLEMENTAL INFORMATION
WORKPLACE ALASKA APPLICATION QUESTIONS & ASSISTANCE Questions regarding application submission or system operation errors should be directed to the Workplace Alaska hotline at 1-800-587-0430 (toll free) or (907) 465-4095 if you are located in the Juneau area. Requests for information may also be emailed to recruitment.services@alaska.gov. For applicant password assistance please visit: https://www.governmentjobs.com/js_lostpswd.cfm?&topheader=alaskaFor specific information about this position, please contact the hiring manager at the following: Kate Hillenbrand, Director of Communications & Outreachkate.hillenbrand@alaska.gov