Marketing Specialist III

JOB_REQUIREMENTS

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Employment Type

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Company Location

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Salary

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Responsibilities:

Define and implement key messages, voice and personality for our campaigns so they deeply resonate with our target audience in your region
Develop and execute strategy and integrated marketing plans to generate leads for sales and build awareness for our sales solutions in your region
Extend our global content marketing plan and social marketing plan to your region
Identify, produce (if needed) and leverage compelling content for our target audience
Create and maintain a portfolio of customer success stories, references and recommendations
Extend and execute go-to-market programs to your region for new products and features
Collaborate closely with sales operations to track progress and reporting on lead generation, opportunity conversion and win/loss from our CRM
Maintain detailed metrics to track progress and drive decisions
Travel, as necessary

Basic Qualifications:

Preferred Qualifications:

MS Degree
Experience in B2B, enterprise or international marketing
Experience in CRM/SFA
Experience with budget, vendor and event management
Experience with marketing programs management including email, website, social media, events, community and content marketing
Experience with Photoshop, MS Office programs and Google apps
Knowledge of performance/online marketing and the social media and recruiting marketplace
Knowledge of Eloqua, Salesforce and SaaS solutions and software
Strong copywriting, proofreading and communication skills with a strong attention to detail
Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments
Ability to use qualitative and quantitative research to drive marketing strategy and content
Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches Suggested