Marketing Specialist - NBA

The Role

We are looking for a proactive marketing professional to join our team. This is a fast-paced role for a driven individual to develop marketing content and initiatives supporting package sales for our NBA & WNBA partnerships. Your contribution to the organization will be to leverage your marketing background and experience to effectively support the team from our Charlotte, NC headquarters.

Responsibilities

• Assist with the development of the marketing strategy for the NBA Experiences & WNBA Experiences brands.

• Work with the team to execute each marketing vertical to support the overall strategy including: Email Marketing, Website Content & SEO strategy, Social Media, Affiliate Relationships, Sales Collateral, etc.

• Coordinate content and marketing needs for successful website and go-to-market launch plans.

• Full capabilities in all marketing technologies (Google Analytics, Salesforce, marketing automation software and others) and pulling/analyzing all necessary information to provide actionable tasks for the company.

• Support external relationships and respective marketing deliverables. These include but are not limited to, teams, sponsors, arenas/venues and global sales agent network.

• Collaborate with Creative team on development of digital content.

• Help grow brand awareness and market positioning.

• Manage regular reporting and reviews with the leadership and marketing functional teams.

• Identify new marketing opportunities that support department goals & strategy.

• Action necessary decisions based on analysis of data and stats provided by team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.

Requirements:

Education and Experience

• Degree in Marketing, Business, Communications, or affiliated specialized area

• Minimum 3 years’ experience with an understanding of digital marketing and content marketing

• Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, and Google Analytics

• Knowledge and experience working in or around the NBA, its events, and fan culture is preferred

Skills/Abilities

• Knowledge and experience in content marketing with an SEO/SEM focus

• Experience developing email & social media campaigns

• Ability to prioritize and make decisions proactively in a rapidly changing environment

• Excellent written and verbal communication

• Superb attention to detail and ability to multitask

• A strong desire to learn and further develop your skills

• Analytical skills to assess performance and make improvements

• Friendly personality and the ability to quickly build rapport with colleagues, partners and suppliers

• Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies and cultures