MENA Advertiser Growth Lead

What you ll do:

• Partner with the MENA BD team to define quarterly growth priorities, address client needs, and identify market opportunities.

• Drive advertiser acquisition, activation, and retention strategies for both new and existing clients.

• Develop localized BD and sales enablement materials (decks, one-pagers, case studies, playbooks) in collaboration with the Content team.

• Adapt global growth strategies into MENA-specific narratives for prospects and clients.

• Plan and execute offline and online events (e.g., seasonal activations, vertical workshops, deep-dives) to engage BD prospects and clients.

• Collaborate with Marketing and BD teams to maximize impact during key seasonal moments (e.g., Ramadan, Back to School).

• Manage partnerships with regional stakeholders to design and launch joint go-to-market initiatives.

• Support affiliate marketing programs to scale acquisition among small and medium advertisers.

• Serve as a bridge between MENA BD teams and global cross-functional stakeholders to ensure local priorities are represented.

• Streamline execution with global teams by managing requests, driving alignment, and ensuring timely delivery.

Knowledge, Skills & Abilities:

• Experience developing, growing and sun-setting growth programs, especially into SMB or high-growth consumer areas.

• Proven track record in driving programs that are multi-geography, and complex in nature.

• High comfort with and passion for data driven decision making.

• Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders.

• Self-starter with strong collaboration skills and ability to multitask.

• Ability to adapt to changing priorities and is comfortable with ambiguity.

• Experience or familiarity in working with the media or digital advertising industry.

• Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team.

• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.

• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.

• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.